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Webinar: Developing a First-Party Data Strategy for Digital Marketing Success

Written by Michael Wiegand

Can digital marketers effectively shift from third-party data reliance to a first-party data strategy?

Watch the recording of our recent webinar, “Developing a First-Party Data Strategy for Digital Marketing Success,” to understand the benefits of adopting a first-party data approach, pitfalls to avoid and considerations when transitioning from third-party data, step-by-step instructions for implementing a private client ID system, and essential tools and techniques for developing a robust and optimized first-party data strategy.

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