AI Max and Performance Max: What Advertisers Actually Control in Google Ads
Learn how AI Max and Performance Max really work and what MedTech and healthcare advertisers can still control in Google Ads.
Tag: ai
How to Use AI Crawl Logs to Find Content Gaps
Learn how to read AI crawl demand by hub and topic to find content gaps and earn more LLM citations for your brand.
How Digital Marketing Agencies Should Actually Be Using AI
Dive into the three AI workflows our team built to help digital strategists work faster, make sharper calls, and stay ahead for clients.
Why Good SEO Is Now The Best AI Visibility Strategy
ChatGPT, Perplexity, and Google AI Overviews cite the same brands doing SEO right. Here’s what that looks like in practice.
AI Traffic Is Already in Your Analytics. You’re Just Not Seeing It.
Our server log analysis found GA4 captured only 9% of actual Gemini iOS visits. Here’s what the AI traffic attribution gap looks like and how to measure it.
Reddit’s Campaign Max: Another ‘Trust the Algorithm’ Pitch Worth Testing
Reddit’s new Campaign Max offering automates ad targeting and placement to lower the barrier for advertisers, mirroring similar moves by Meta and Google. We break down how the automated campaigns work, inventory quality trade-offs, and our optimistic performance outlook.