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April 15, 2026

Episode 45: How Patient-Centered Thinking Drives MedTech Marketing Performance

Bridget Linebarger spent twenty years building patient and HCP marketing programs in chronic care, including a 450,000-user patient community, and now runs SpringBridge, helping life sciences and MedTech companies turn clinical innovation into positioning that drives adoption. In this episode, she breaks down how to map patient and HCP journeys with real nuance, why demographic segmentation alone leaves value on the table, and what happens to your entire digital strategy when your audience starts going to AI instead of search.

With Special Guest:
Bridget Linebarger