Multi-framework support (GDPR, CCPA, HIPAA), highly customizable consent UI, preference centers for patients, Consent receipts and audit logs.

Consent-as-code (APIs and SDKs to retrieve and enforce consent), unified data subject center (for handling requests like “delete my data”), and auto-detection of trackers on sites.

Flexible consent banner designs, dynamic policy based on user location (e.g. stricter for California or EU), consent analytics dashboard, integrations with tag managers to auto-block tags until consent given.

Unified privacy dashboard, AI to map data (e.g. find where PHI is stored to enforce consent), consent lifecycle management (refreshes, expirations).

40+ languages, geolocation-based consent rules, auto-blocking of third-party scripts, vendor risk database (rates trackers by privacy risk).

SDKs for mobile app consent prompts (important for HIPAA-regulated mHealth apps), granular consent categories (e.g. separate consent for marketing vs research use of data), user-friendly preference center.

Wizard-based setup, automatic scanning of site for tracking cookies, simple accept/decline banner options, syncs back to main OneTrust portal if needed.

Integrated CMP + CDP architecture, consent gating by page or signal, automatic tracker detection, preference syncing.

Dedicated healthcare blueprint architectures, AWS HealthLake for normalized health data, extensive compliance documentation and configuration guides. AWS provides audit logging (CloudTrail) for all PHI accesses and supports HSMs for key management. It also offers AWS Artifact to pull down their HIPAA attestations easily.

Data encryption at rest and in transit by default, Access Transparency logs (gives customers visibility into Google admin accesses to their data), and tools like Confidential Computing (secure enclaves for sensitive data processing). GCP’s BigQuery is often used for research on de-identified data; when used for PHI, it can be in a HIPAA project with all logging enabled. Also, AI/ML services (like AutoML) are available under BAA for things like medical imaging analysis with protections.

Azure offers pre-configured Blueprints for HIPAA/HITRUST – templates that set up compliant virtual networks, storage with encryption, and monitoring. Services like Azure SQL, Azure Kubernetes Service, etc., can be used under BAA. Azure Active Directory (with conditional access, MFA) helps ensure only authorized staff access systems. Real-time monitoring and anomaly detection via Azure Monitor and Sentinel help meet security rules.

ClearDATA’s Dashboard showing real-time compliance status of all resources, automated remediation (e.g. if someone opens a port or spins up a non-compliant resource, it can fix or flag it), and 24/7 monitoring by staff who understand HIPAA. They also have templates for common healthcare workloads (like a secure data lake for claims data). ClearDATA’s clients often cite faster audits because of the documentation they provide.

IBM Cloud has IBM Cloud for Healthcare initiatives with reference architectures. They tout confidential computing and the IBM Hyper Protect Crypto Services for key management (FIPS 140-2 Level 4). IBM Cloud’s container and VM services can be locked down via VPC setups. They ensure comprehensive logging and have an IBM Cloud Security Compliance Center tool to continuously check HIPAA controls.

High-performance computing for things like genome data (many genomic companies use OCI for its fast InfiniBand networking), integrated Oracle Identity and Access Management (with roles, etc.), and offerings like Oracle Healthcare Data Management Platform built on OCI. Oracle has a security architecture called Oracle Break Glass for cloud DBAs – requiring explicit approval for admins to access customer environments, aligning with HIPAA’s minimum necessary rule.

Offers dedicated single-tenant servers or HCI (for those avoiding multitenant cloud), or managed cloud on AWS/Azure. Provides HIPAA toolkits including risk assessments, and will handle the infrastructure patching and OS hardening. They also have a Rackspace Managed Security service for log monitoring and incident response tuned to healthcare threats.

GUI tag manager, Privacy Tag capability to mask or block sensitive data, robust access controls, integration with Tealium Consent Manager. Real-time data collection via HTTP API or SDKs, data transformation and filtering rules (you can drop or encrypt fields at the server level), and connectors to send data to many tools (analytics, email, etc.) without client-side tags. Pairs with Tealium’s consent management – it respects consent flags on the server side.

Ours Privacy delivers server-side tracking with built-in consent enforcement, ensuring no data is collected or shared without user permission. It filters identifiers in real time and routes only compliant data to approved destinations. The platform supports HIPAA, GDPR, and CCPA, with a centralized rule engine that controls tag execution based on consent status.

Code-free event capture (even though data is processed in the cloud), automatic de-identification – e.g. Freshpaint will “auto-hash” email addresses before sending to any third party by default, and an isolated environment for PHI (Freshpaint’s own database where they do reversible encryption that only you can decrypt if needed – but any output is irreversibly hashed). It also has a feature to replay historical events once you add a new tool (useful to avoid multiple tracking scripts).

GTM Server-Side functions as a sandboxed environment for executing tag logic on infrastructure you control. It can be hosted on platforms like AWS, Azure, or on Google Cloud services such as App Engine or Cloud Run (both eligible under Google’s BAA). The server container includes built-in clients for ingesting standard event formats (e.g., GA4 hits) and supports custom code. Critically, it allows data transformation before forwarding—such as stripping UTM parameters that may inadvertently contain PHI, or replacing precise timestamps with time buckets to enhance privacy.

Libraries for Node, Python, etc., to capture events server-side, a Tracking Plan feature to define expected data and enforce schemas (preventing accidental capture of PHI fields if not in plan), and filtering/transformation at the source level (e.g. remove emails before sending to Google Analytics). Segment supports batching and retries, ensuring reliable delivery from server.

Tag templates for common analytics (Matomo, etc.), fine-grained consent triggers, on-premise hosting option.

Metarouter enables full server-side event tracking with no third-party scripts, giving teams full control over data flow. It supports private or self-hosted deployments, real-time PHI redaction, and secure routing to MarTech tools. Its infrastructure is designed for HIPAA alignment and enterprise-grade privacy controls.

Supports event ingestion via SDKs and REST API, has a array of pre-built “destinations” similar to Segment, and can be extended. It can also do transformations with custom code on the server – for example, hashing an email before it goes out. They even have a Transformations library where you can drop in a HIPAA-specific script to scrub known PHI fields.

Fully managed server container infrastructure, compliance consulting for tag setups, options for EU or US hosting.

Snowplow’s trackers (web, mobile) are lightweight, and all data goes to your collector. You can incorporate enrichment steps that do PII pseudonymization (they have modules for IP anonymization, useragent parsing without storing full UA, etc.). The pipeline lands data in your database where you can run SQL or attach BI tools. If you need to feed data to marketing tools, you’d do that via custom scripts, so nothing leaves without deliberate action.

Multi-channel analytics, cohort analysis, user-level access controls, data labeling, CDP integration.

Auto-capture, retroactive analysis, funnel & retention tracking, consent-aware tracking.

Journey analytics, retention & engagement, behavioral cohorts, experimentation tools.

Anonymous session tracking, basic event metrics, secure UI.

Funnel analysis, page-level insights, simple deployment.

Consent manager, tag manager, self-hosting, IP anonymization, audit-ready logs.

Journey visualization, cohort building, AI-powered dashboards.

Custom events, plugin ecosystem, data visualization, alerts, localization.

Event tracking, funnel analysis, session replay (scrubbable), feature flags, retroactive data correction.

Goal tracking, custom reports, tag manager, plugin marketplace.

Interactive dashboards, real-time analytics, data modeling, integration with Azure and Microsoft 365, role-based access controls, encryption, and audit logging.

Integration with AWS data services (Redshift, S3, Athena), ML insights, embedded analytics, scalable serverless architecture.

Advanced data visualization, drag-and-drop analytics, connectivity to HIPAA-compliant databases, role-based permissions.

Model-driven architecture, embedded analytics, integration with BigQuery and HIPAA-compliant GCP environments.

Customizable dashboards, embedded analytics, multi-cloud and on-prem options, strong data governance.

Associative data model, self-service analytics, on-prem or cloud deployment, strong governance features.

Pre-built connectors, mobile-first dashboards, collaborative analytics, AI-driven insights.

Search-based analytics, AI-powered insights, scalable cloud architecture, embedded analytics.

Advanced SQL querying, version control for analytics, integration with HIPAA-compliant data warehouses.

Simulates visits to test tag behavior, integrates with CMPs, provides dashboards and alerts for violations, and stores historical compliance data. Supports scheduled scans and cross-domain tag validation.

Automated tag scanning and policy enforcement, consent state validation, integration with tag managers, alerts for policy violations. Can flag unauthorized data collection.

Validates data layer structures, checks tag firing sequences, detects unintentional data leakage. Offers pre-production and production monitoring.

Real-time scanning and tag blocking, website privacy risk dashboards, alerts for new or changed scripts, detects shadow IT.

Tracks marketing tags and analytics pipelines for drift or misfiring. Integrates with Git workflows and analytics libraries.

Visualizes how tags appear and fire over time, generates change reports, helps ensure campaign consistency.

Behavioral audits tied to personas, journey validation, anomaly detection across versions.

Data collection & tagging, real-time segmentation, identity resolution, built-in consent management.

Real-time customer profiles, streaming data ingestion, AI-driven next-best action, strong consent and access controls.

360° patient view, care journey tracking, predictive analytics (Einstein AI), integrations with Marketing Cloud and EHRs.

Unified customer profiles, ML-driven segmentation, omnichannel activation, integrates with clinical systems.

Identity resolution, golden record creation, rules-based journey orchestration, integrations with CRM, EHR, and call center systems.

Consent-aware audience sync, PHI-stripping event router, first-party data activation, integrations with major marketing tools (e.g., Google Ads, Meta) in a HIPAA-compliant workflow. Operates in your cloud or private environment to minimize risk.

Automatic data de-identification, consent-based tracking, event routing to analytics/CRM with PHI stripping.

Reverse ETL data sync, audience segmentation using SQL, integrates with Snowflake/Redshift, consent governance tools.

Event tracking SDKs, server-side API, hundreds of integrations (EHRs, marketing tools), PHI filtering and hashing.

Event streaming and ETL, warehouse-first architecture, Identity resolution API, flexible on-premise deployment.

Identity resolution (fuzzy matching), persistent unified ID, analytics and cohort building, scalable to tens of millions of profiles.

360° patient view, HIPAA-safe marketing automation, EHR integration, predictive analytics with Einstein AI, multi-channel orchestration.

Patient lead tracking, referral management, HIPAA-safe campaign orchestration, marketing workflows.

Customizable workflows, HIPAA-safe contact management, email/SMS marketing automation, analytics.

Automated outreach, healthcare-specific journey mapping, referral tracking, analytics.

HIPAA-safe contact management, referral tracking, reporting, and care coordination tools.

Care coordination, communication tools, HIPAA-safe patient data storage, task automation.

Patient and provider relationship management, EHR integrations, secure cloud deployment, analytics.

Patient engagement campaigns, provider network analytics, HIPAA-safe marketing.

Lead management, pipeline tracking, workflow automation, email/SMS outreach.

Custom workflows, secure data storage, role-based access, HIPAA-compliant automation.

Project and contact management, HIPAA-safe integrations, analytics dashboards.

Patient acquisition, scheduling, HIPAA-safe email/SMS campaigns, analytics.

End-to-end encrypted email marketing, list segmentation, automation workflows.

Lead nurturing, campaign automation, analytics, HIPAA-safe configuration.

Encrypted marketing emails, secure landing pages/forms, HIPAA-safe campaign reporting.

Automated campaigns, lead scoring, HIPAA-safe analytics, CRM integrations.

HIPAA-certified tokenization, record linkage, partner hub.

Secure data sharing, k-anonymity, differential privacy, SQL interface.

Federated learning, fuzzy matching, no-code audience building, use-case templates.

No-code UI, modular analytics, supports secure processing within client’s environment.

Node-level data protection, rapid deployment, partner tools.

HIPAA-compliant ID resolution across datasets.

Join datasets across parties without exposing raw data; integrates with AWS analytics stack.

AI-powered collaboration, Snowflake-native integrations, secure multi-party matching.

Aggregated outputs only; secure query interface; no raw data export.

Encrypted memory, secure enclave execution, integrates with Habu.

Secure data activation and audience overlap analysis; ties into Experian datasets.

Match and measure audiences across partners in a compliant clean room.

Confidential computing, secure multiparty computation, and full auditability.

Analyze and optimize digital campaigns to HCPs; partners with EHRs and publishers.

Infrastructure-level tools, supports secure data exchange.

Patient journey mapping, segmentation, and outreach analytics across systems.

Federated data collaboration possible; HCP mapping and campaign planning.

Supports segmentation and outreach planning; integrates with practice data.

Model training across institutions without centralizing PHI.

Audience marketplace, patient reach guarantee, contextual + health data.

Partner APIs, contextual extensions, custom taxonomy support.

NPI targeting, consented segments, contextual ads, analytics.

In-article/video ads, Verity engine, health condition targeting.

Tokenized ID resolution, Safe Haven UI, partner network.

Page-level category/sentiment tagging, real-time blocking.

Brand safety scores, contextual taxonomies, healthcare segments.

Specialty/institutional targeting, email/newsletter reach.

Semantic engine, hybrid contextual/intent targeting.

Endemic placements, sponsor content sections, HCP targeting.

10.9M+ HCP records; claims and dispensing insights; CRM-ready formats

Multi-source HCP database + clinical propensity models; links providers and patients

Detailed HCP/HCO identity (DEA, specialty, licensure); 12M+ records globally

Claims + credit data fusion; enriched identity signals; integrated legal data

Email-validated records; cross-channel reach; high deliverability

8M+ HCPs globally; country-specific compliance; data cleansing workflows

Extensive taxonomy; modeled segments; integrates with DSPs/CDPs

AI-driven targeting; interest signals from online and offline sources

Privacy-first performance marketing, spanning paid media, HIPAA-compliant analytics, digital strategy, server-side tagging, CRO, SEO, consent UX, and MarTech integration.

Digital strategy, media, analytics, CRM, journey mapping, campaign execution

SEO, PPC, web design, lead gen, CRM integration

Cross-channel identity resolution, audience segmentation, attribution modeling, analytics.

CRM, media planning, call center optimization, MarTech integration

Creative strategy, digital transformation, campaigns, analytics

SEO, social media, paid advertising, reputation management, website design

Analytics, influencer marketing, digital strategy, PR, creative

Brand strategy, traditional + digital marketing, media, PPC, web development

Branding, omnichannel marketing, payer engagement, advocacy, medical education

Brand experience, storytelling, campaign development

Digital campaigns, strategy, analytics, creative execution

Strategy, creative, digital, content

Branding, digital campaigns, media strategy, medical content