CAPABILITIES
Marketing Sciences: The Measurement Infrastructure That Tells You Where Your Budget Works Hardest
From analytics configuration and data engineering to Media Mix Modeling and privacy-compliant data infrastructure, our Marketing Sciences team builds the measurement foundation that healthcare and medical device brands need to make confident investment decisions. Our expertise in this space is deep and deliberate: we built our own technology because nothing else on the market was designed for this environment. The result is insight and confidence in your data that other agencies simply can’t offer.
Agency EXPERTISE
First-Party Data Strategy
Your first-party data is the clearest signal you have about who your customers are and what drives their decisions. We develop and integrate it with your targeting and performance data, so you can activate campaigns on genuine customer insight while keeping measurement inside compliance boundaries.
HIPAA-Compliant Data Solution
Wheelhouse DMG® empowers healthcare organizations to take full control of user data collection without sacrificing actionable marketing insights. Our approach to HIPAA-compliant marketing automation ensures your campaigns run efficiently while maintaining full regulatory compliance. Learn more about our HIPAA-compliant data solution approach.
Data Governance & Tag Management
We ensure compliance with state, federal, and global privacy regulations by delivering tag implementation and management, in addition to providing ongoing compliance monitoring. This is enabled by building a HIPAA-compliant data strategy and incorporating consent management, if not already present. As one of the few agencies with HIPAA-compliant marketing data stack capabilities, we bring specialized expertise to regulated industries.
AI-Enhanced Business Intelligence & Analytics
Transform complex healthcare marketing data into clear, actionable insights. Our team explores data intuitively through natural language queries, AI-powered scenario modeling, and dynamic data visualizations to receive AI-generated insights that reveal opportunities and trends that traditional reporting might miss.
Google Analytics (GA4)
Be confident in your GA4 data. Wheelhouse delivers end-to-end GA4 implementation, HIPAA-compliant configuration, and customized dashboarding, so your data collection and reporting are accurate, secure, and decision-ready.
Development & MarTech Support
Effectively measure performance, personalize customer journeys, and scale marketing operations while maintaining data accuracy and compliance. Our development team delivers strategic UX optimization and MarTech implementation that enables data-driven campaigns and seamless customer experiences across your technology stack.
UX Engineering
Enhance user experiences, increase conversions, and drive measurable revenue growth with actionable, data-driven insights. Our UX engineers ensure every design decision directly contributes to your bottom line.
Technical Solution Design & Architecture
When off-the-shelf tools fall short, we design the architecture you need. Our team works in server-less, AWS, Azure, and custom integrations, partnering with you from proof of concept through to a production-ready solution built for your environment.
Media Mix Modeling
The answer to the hardest question in advertising: how all of your efforts, online and offline, work together to drive performance, and what the optimal channel mix and level of investment looks like. Built on the most advanced MMM framework available and augmented with our own proprietary forecasting, our models tell you what’s likely to happen next, not just what happened last quarter, so you can simulate the revenue impact of different budget allocations and spend levels before committing a dollar. Because it runs inside Compass, our HIPAA-compliant data warehouse, it works on aggregated data alone, making it both technically superior and fully compatible with the compliance requirements healthcare and MedTech brands face.
Compass
The Intelligence Layer That Makes Privacy-First Performance Possible
Compass is Wheelhouse’s HIPAA-compliant marketing data warehouse. It integrates and harmonizes first-party data, CRM, digital advertising, web analytics, and offline marketing data into a single, coherent view of the customer journey – built specifically for the compliance requirements and data complexity that healthcare and medical device organizations face. For brands where third-party tracking is restricted, platform data is incomplete, and measurement gaps threaten leadership confidence in marketing spend, Compass is the infrastructure that solves the problem.
What Compass does:
- Integrates first-party data, CRM, digital advertising, web analytics, and offline marketing data into a unified HIPAA-compliant warehouse
- Delivers a complete view of the customer journey across all channels and touchpoints
- Enables accurate attribution, channel optimization, and budget allocation decisions
- Powers Media Mix Modeling and advanced analytics with clean, harmonized data inputs
- Surfaces insights through customizable dashboards, flexible reporting, and AI-enabled business intelligence
With Compass, our strategists make decisions grounded in a complete and compliant picture of what is actually driving performance. That means better targeting, more defensible attribution, accurate cross-channel reporting, and the clean, unified data foundation that advanced capabilities like Media Mix Modeling require. It is the difference between trusting platform-reported numbers and knowing the truth.
Lighthouse
Search Intelligence At Scale
Lighthouse is Wheelhouse’s proprietary search intelligence platform. It reads the SERP the way search engines do: paid and organic together, search features broken out, competitor positions mapped, AI-generated responses tracked, at a scale no manual process or standard tool can match.
What Lighthouse does:
- Analyzes SERP data at scale, including paid, organic, search features, and AI-generated responses, in ways standard tools cannot replicate
- Uncovers high-value keyword opportunities that others miss
- Maps competitor strategies and SERP positioning to identify where your brand can gain ground
- Connects paid and organic search data to surface cross-channel opportunities and eliminate conflicting spend
- Projects the traffic and revenue impact of recommendations before resources are committed, enabling confident prioritization
- Builds long-term opportunity roadmaps that keep strategy moving
Healthcare and medical device brands compete in some of the most contested search environments online. Patients, providers, and prescribers are searching with high intent, and the difference between appearing at the right moment and being invisible comes down to understanding the search landscape at a depth most agencies cannot reach.
Compliance Monitoring
Safeguarding Analytics Integrity While Ensuring Compliance
Our Compliance Monitoring solution runs continuous automated monitoring across your digital touch points, catching issues before they become exposures. Wheelhouse provides healthcare-specific configuration, the compliance interpretation, and the team that acts on what the monitoring finds.
What Compliance Monitoring does:
- Protects critical data and conversion systems through continuous 24/7 automated monitoring and anomaly detection
- Ensures HIPAA, CCPA, and GDPR compliance across all digital touch points
- Validates analytics accuracy and data collection integrity at scale
- Minimizes risk exposure by catching compliance issues before they become incidents
A compliance incident doesn’t announce itself. Tracking errors, data leaks, and regulatory violations accumulate quietly until they become a crisis. Our Compliance Monitoring solution keeps that from happening.
Frequently Asked Questions
How can healthcare and medical device organizations measure digital marketing performance in a privacy-first environment?
Healthcare and medical device organizations can measure performance in a privacy-first environment by building measurement on a foundation they own rather than on individual tracking. As third-party cookies and pixels lose reliability and regulations tighten, the durable approach is a first-party data foundation that relies on information the organization controls, including CRM records, consented site behavior, and offline outcomes like appointments, qualified leads, or device adoption.
Are third-party tracking pixels still allowed on healthcare websites?
Third-party tracking pixels cannot be safely deployed on patient-facing pages in healthcare. Third-party pixels on pages tied to health conditions, treatments, or appointments can transmit protected information to ad platforms, which is a recognized HIPAA exposure and has been the basis for regulatory action and litigation. The compliant alternative is server-side data collection and a first-party foundation that gives you measurement without sending protected data to third parties.
What is first-party data, and why does it matter for healthcare and medical device marketing?
First-party data is information collected directly from your own audience: customers, patients, and prospects who interact with you, rather than data bought or inferred from third parties. It matters because it's the clearest signal you have about who your customers are and what drives their decisions. In healthcare and MedTech specifically, it also keeps measurement inside compliance boundaries, since you control how it's collected and used. That makes it the foundation for everything from targeting to attribution.
What is consent management, and why is it required for HIPAA-compliant healthcare and medical device marketing?
Consent management is the system for capturing, recording, and honoring users' choices about how their data is collected and used, including which tracking is allowed to fire. It matters in healthcare and medical device marketing because HIPAA, state privacy laws, and platform rules require that data collection and any sharing rest on a valid legal basis, and you have to be able to demonstrate it.
How can healthcare and medical device organizations use AI to improve marketing analytics and business intelligence?
Healthcare and medical device organizations can use AI to find patterns across channels, score leads and prospects by likely value, forecast outcomes, and turn dense reporting into answers leaders can act on quickly. The prerequisite is a trustworthy, compliant data foundation. AI applied to fragmented or non-compliant data only produces confident wrong answers, so the quality of the inputs determines the quality of every insight. At Wheelhouse, we build the compliant data foundation for healthcare and medical device brands, and then layer AI-enhanced BI and analytics on top, so our teams can explore data intuitively and act on what it reveals.
featured work
Privacy-first industries require the most capable digital marketing partners.
We’ve been solving problems in this space for over a decade. We know what it takes to perform.
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