CAPABILITIES
Marketing Sciences: Where Data Meets Discovery for Privacy-First Brands
From sophisticated analytics strategies to privacy-compliant data solutions, our Marketing Sciences team unlocks insights that drive exceptional business value for our clients. Our specialized expertise makes this work some of the most sought after by our clients, helping them navigate complex data landscapes with confidence.
Agency EXPERTISE
First-Party Data Strategy
Derive insight, value, and business performance from the development and integration of your first-party data with targeting and performance data, allowing for intelligent activation based on genuine customer insights.
HIPAA-Compliant Data Solution
Wheelhouse DMG empowers healthcare organizations to take full control of user data collection without sacrificing actionable marketing insights. Learn more about our HIPAA-compliant data solution approach below.
Data Governance & Tag Management
We ensure compliance with state, federal, and global privacy regulations by delivering tag implementation and management, in addition to providing ongoing compliance monitoring. This is enabled by building a HIPAA-compliant data strategy and incorporating consent management, if not already present.
AI-Enhanced Business Intelligence & Analytics
Transform complex healthcare marketing data into clear, actionable insights. Our team explores data intuitively through natural language queries, AI-powered scenario modeling, and dynamic data visualizations to receive AI-generated insights that reveal opportunities and trends that traditional reporting might miss.
Google Analytics (GA4)
Be confident in your GA4 data with our full-service implementation and reporting strategy. Wheelhouse’s end-to-end GA4 solution includes implementation, data warehousing, and customized dashboarding to ensure seamless data collection and reporting.
Development & MarTech Support
Effectively measure performance, personalize customer journeys, and scale marketing operations while maintaining data accuracy and compliance. Our development team delivers strategic UX optimization and MarTech implementation that enables data-driven campaigns and seamless customer experiences across your technology stack.
UX Engineering
Enhance user experiences, increase conversions, and drive measurable revenue growth with actionable, data-driven insights. Our UX engineers ensure every design decision directly contributes to your bottom line.
Technical Solution Design & Architecture
You mean there was no app for that? Let’s design your technical solution together. We know Serverless architecture, AWS, Azure and custom integrations and will help you with your proof of concept or sticky stack problem.
Compass
Unifying Your Marketing Data for Actionable Insights While Ensuring Compliance
Compass is our HIPAA-compliant marketing data warehouse designed to help healthcare organizations unlock actionable marketing insights while maintaining the highest standards of data privacy and security.
With Compass, we can:
- Integrate and harmonize data from your various marketing and advertising platforms, providing a comprehensive view of your marketing efforts.
- Ensure that all data collection, storage, and processing adheres to HIPAA regulations.
- Enable advanced analytics and reporting capabilities, empowering your marketing team to uncover valuable insights, optimize campaigns, and measure ROI.
- Streamline your marketing technology stack, reducing complexity and improving efficiency.
By leveraging Compass as part of your marketing technology stack, you can confidently pursue data-driven marketing strategies while ensuring the privacy and security of your patients’ data, ultimately driving better outcomes for your healthcare organization.
Lighthouse
Illuminating High-Impact Content Opportunities in Healthcare
Designed for the healthcare and medical device sectors, Lighthouse enables us to analyze search results at an unmatched scale, uncovering data-driven insights that power your growth.
With Lighthouse, we can:
- Identify unique keyword opportunities that conventional tools might miss, allowing your brand to stand out in organic search visibility.
- Integrate paid and organic search insights to reveal cross-channel strategies, helping you reach patients and providers effectively across both channels.
- Decode the competitive healthcare landscape, gaining insights into SERP features, industry trends, and regulatory considerations, crafting strategies that align with your specific objectives.
- Prioritize impactful opportunities by forecasting potential traffic and patient engagement, ensuring your content strategy delivers real value and results.
Through Lighthouse, we map out strategic pathways to reach high-intent healthcare audiences and drive growth in organic search. With our guidance, your brand will stay ahead in the shifting search landscape, supporting long-term success and patient connection.
Sonar
Securing Data Integrity to Fuel Advanced Analytics
In healthcare analytics, data quality and compliance aren’t just best practices—they’re essential. Without rigorous standards, data quality issues or compliance lapses can undermine analytical accuracy and expose organizations to considerable risk. Our solution provides continuous oversight and validation, ensuring access to precise, compliant data for impactful analysis.
With Sonar, we can:
- Validate data collection accuracy across all digital touch points.
- Monitor data layer integrity and consistency.
- Ensure proper implementation of privacy controls and consent management.
- Detect and alert on anomalies in data collection patterns.
- Provide detailed documentation of data quality and compliance status.
By establishing a foundation of validated, compliant data, our solution empowers healthcare organizations to confidently advance their analytics initiatives while maintaining a strong regulatory footing.
