In early October, websites that had been receiving identifiable ChatGPT traffic referrals suddenly started reporting substantially fewer of them. In some cases, Direct traffic increased at the same time, raising an important question: had ChatGPT stopped sending visitors, or had those visitors simply become harder to identify? Here’s where missing AI traffic likely went and how to measure it.
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Dive into the three AI workflows our team built to help digital strategists work faster, make sharper calls, and stay ahead for clients.
ChatGPT, Perplexity, and Google AI Overviews cite the same brands doing SEO right. Here’s what that looks like in practice.
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