AI Traffic Is Already in Your Analytics. You’re Just Not Seeing It.
Our server log analysis found GA4 captured only 9% of actual Gemini iOS visits. Here’s what the AI traffic attribution gap looks like and how to measure it.
Category: AI
Reddit’s Campaign Max: Another ‘Trust the Algorithm’ Pitch Worth Testing
Reddit’s new Campaign Max offering automates ad targeting and placement to lower the barrier for advertisers, mirroring similar moves by Meta and Google. We break down how the automated campaigns work, inventory quality trade-offs, and our optimistic performance outlook.
The Three Layers of AI Search Analytics Every Marketer Should Be Measuring
Microsoft released AI search analytics in Bing Webmaster Tools, revealing how Copilot cites content. Learn why measuring AI search requires three data layers: server-side analytics, platform reports, and answer-level intelligence.
How We Shut Down Nearly 1,000 Meta Scam Ads Targeting a Healthcare Brand
Fraudsters are running a sophisticated advertising scheme on Meta’s platforms, and healthcare companies are among those paying the price. We break down exactly how the scam works, share the framework we used to shut down nearly 1,000 fraudulent ads, and give you the step-by-step process to protect your brand before it becomes the next target.