Webinar: Why AI Overviews Matter For Your Search Strategy
Uncover how AI Overviews are creating new opportunities for healthcare marketers to gain a competitive advantage in this webinar recording.
Category: Digital Strategy
What Google Tag Manager’s Update Means for HIPAA Compliance
Google Tag Manager’s April 2025 update poses HIPAA compliance risks for healthcare marketers. Learn how server-side GTM implementation can protect patient privacy while maintaining marketing effectiveness.
AI Overviews in Healthcare Search: What An Analysis of 100+ URLs Reveals About Visibility
Our analysis of 100+ healthcare URLs uncovers what drives AI Overviews inclusion: reading level, structure, and SERP overlap. See how to earn visibility.
How We Analyze Search Results at Scale: An Inside Look at Lighthouse
Scaling SERP analysis used to mean opening tabs by hand. Our Lighthouse platform processes tens of thousands of keywords to uncover what patients really search.
Webinar: Mastering the New Healthcare Search – AI, Social, and the Patient’s Digital Journey
Uncover how today’s patients discover and engage with health and medical information across the digital landscape.
The Complete Guide to Healthcare SEO: Strategies That Drive Patient Acquisition
Master SEO for healthcare with strategies for EEAT, keyword research, local search, and HIPAA-safe analytics. Learn effective strategies for optimizing content across audiences while protecting brand reputation and user experience.