Everyone Said AI Would Kill Organic Search. Here’s What Actually Happened.
Three years in, AI and organic search are coexisting, not competing. See which sites took the hit, which thrived, and what that means for SEO budgets.
Category: Digital Strategy
What Attorneys Need to Know About Healthcare Marketing Compliance
This is an essential webinar for healthcare attorneys and marketers: Navigate GDPR, HIPAA, and state privacy laws while maintaining high-performing digital advertising campaigns. Legal and marketing best practices included.
Webinar: Why AI Overviews Matter For Your Search Strategy
Uncover how AI Overviews are creating new opportunities for healthcare marketers to gain a competitive advantage in this webinar recording.
What Google Tag Manager’s Update Means for HIPAA Compliance
Google Tag Manager’s April 2025 update poses HIPAA compliance risks for healthcare marketers. Learn how server-side GTM implementation can protect patient privacy while maintaining marketing effectiveness.
AI Overviews in Healthcare Search: What An Analysis of 100+ URLs Reveals About Visibility
Our analysis of 100+ healthcare URLs uncovers what drives AI Overviews inclusion: reading level, structure, and SERP overlap. See how to earn visibility.
How We Analyze Search Results at Scale: An Inside Look at Lighthouse
Scaling SERP analysis used to mean opening tabs by hand. Our Lighthouse platform processes tens of thousands of keywords to uncover what patients really search.