The Strategic Advantage in Privacy-First Healthcare Advertising
Learn how healthcare marketers can leverage first-party data strategies to overcome privacy regulations and platform restrictions while improving ROI.
Category: First-Party Data
Webinar: From Challenges to Champions – Healthcare Advertising in a Privacy-First World
Explore the current limitations imposed by major advertising platforms and discover strategies to maintain compliant, high-performing campaigns despite these constraints.
HIPAA Alert: Google Tag Manager’s Critical Update for Healthcare Marketers
Google Tag Manager’s April 2025 update poses HIPAA compliance risks for healthcare marketers. Learn how server-side GTM implementation can protect patient privacy while maintaining marketing effectiveness.
Webinar: How To Make Your Digital Strategy Privacy-Friendly
Webinar: Developing a First-Party Data Strategy for Digital Marketing Success
Unpacking the AHA Lawsuit: HIPAA, PHI, and the Path Forward for Healthcare Marketers
Dig into the AHA lawsuit ruling, its details and implications, and how HIPAA covered entities might act or react in response.