Fraudsters are running a sophisticated advertising scheme on Meta’s platforms, and healthcare companies are among those paying the price. We break down exactly how the scam works, share the framework we used to shut down nearly 1,000 fraudulent ads, and give you the step-by-step process to protect your brand before it becomes the next target.
Most medical practice conversion tracking inflates appointment counts by 50% or more. See how end-to-end tracking reveals true cost per booked patient.
Learn why there’s no “best” third-party audience provider for healthcare marketing. Our A/B testing revealed dramatically different results across paid social and HCP campaigns, proving testing is the only way to find what works for your specific business needs.
Learn how HIPAA-compliant MarTech stacks unlock better performance. Explore our comprehensive Ultimate Guides, covering 12 essential MarTech categories for healthcare marketers prioritizing privacy and results.
Learn how to normalize marketing data from Google, Meta, and other platforms into a unified first-party warehouse. This guide covers ELT architecture, HIPAA/GDPR compliance, dbt transformation strategies, and best practices for creating a single source of truth for accurate cross-channel reporting and analytics.
A digital advertising creative strategy needs regular refreshes to beat ad fatigue and keep algorithms working for you. See when and how to rotate it.