Welcome to the Digital Clinic.

The Digital Clinic is an ongoing conversation with the experts shaping healthcare and medical device marketing, covering AI's effect on search, privacy-first measurement, compliance that keeps moving, and what performance actually takes in this environment. Some episodes work a specific problem. Others simply share what experience has taught. All of them leave you with something you can apply.

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Latest Episode

September 9, 2026

Episode 55: The Sales Rep That Never Sleeps: Building a 24/7 MedTech Demand Engine

Tony Chadwick, veteran medtech marketer, discusses his recent success helping Bioventus scale its commercial pipeline 10x and breaks down how to transition from traditional product-pitching to an educational, story-first approach.

With Special Guest:
Tony Chadwick

Recent Episodes

May 27, 2026

Episode 48: Why Privacy-First Marketers Are Turning to Media Mix Modeling

Michael Wiegand, Director of Marketing Sciences at Wheelhouse DMG, explains why media mixed modeling is finally accessible to healthcare and med tech brands, and what it looks like when the data delivers.

With Special Guest:
Michael Wiegand

May 13, 2026

Episode 47: Why PR Practitioners Are Built for the Age of AI Search

Abby Lovett, founder of CTP Visibility Advisors, makes the case that winning in an AI-driven search landscape comes down to credibility, narrative, and earned authority.

With Special Guest:
Abby Lovett

April 29, 2026

Episode 46: How to Cut Through the Noise with Audience-Focused Content Marketing

In this episode of The Digital Clinic, Courtney Patterson shares her framework for creating content that earns attention, how she approaches messaging in a regulated med tech environment, and where she draws the line between AI as a useful tool and AI as a creative shortcut.

With Special Guest:
Courtney Patterson

April 15, 2026

Episode 45: How Patient-Centered Thinking Drives MedTech Marketing Performance

Bridget Linebarger spent twenty years building patient and HCP marketing programs in chronic care, including a 450,000-user patient community, and now runs SpringBridge, helping life sciences and MedTech companies turn clinical innovation into positioning that drives adoption. In this episode, she breaks down how to map patient and HCP journeys with real nuance, why demographic segmentation alone leaves value on the table, and what happens to your entire digital strategy when your audience starts going to AI instead of search.

With Special Guest:
Bridget Linebarger

April 1, 2026

Episode 44: How Employee Volunteering Transforms Companies and Communities

In this episode of the Digital Clinic, Aaron Burnett sits down with Erika Bigelow to unpack what makes corporate volunteering truly work, including how to match teams with causes they actually care about, why logistics matter more than most people expect, and what happens when employees step outside their comfort zones to help others in need.

With Special Guest:
Erika Bigelow

March 12, 2026

Episode 43: Driving Real Results Through Data Privacy and AI in Healthcare Marketing

In this episode of the Digital Clinic, Todd Weinstein shares his frameworks for connecting digital campaigns to business outcomes, how he uses attribution models across patient and HCP audiences, and why the discipline of proving marketing's ROI has never mattered more in a compliance-driven healthcare environment.

With Special Guest:
Todd Weinstein

MEET Your Host

Aaron Burnett
CEO Wheelhouse DMG®

Aaron Burnett is CEO and founder of Wheelhouse DMG, a digital marketing agency purpose-built for medical device, healthcare, and privacy-first brands. Aaron has an uncanny ability to envision, craft, and share a story, to pinpoint and never lose sight of its core value. His creativity, coupled with a wealth of marketing experience, has led to a fine-tuned strategic acumen. Prior to founding Wheelhouse DMG in 2010, Aaron was president of a UX design firm, founder of the first telecom service aggregator serving the Hispanic community in the U.S., SVP Marketing for Speakeasy, VP of Marketing for NetMotion Wireless and VP of Sales & Marketing for AT&T Wireless.