Provider Solutions & Development – Digital Advertising
Attracting almost 7x the candidates at half the cost per candidate.
Challenge
Scale HCP recruiting while reducing cost per candidate.
As a recruiting firm for healthcare organizations including hospitals, Provider Solutions & Development is constantly trying to reach physicians, nurses, and administration staff to fill open positions.
We took over paid search and paid social campaigns with the goal of reaching a much larger audience and targeting that audience more effectively—for a higher conversion rate at a lower cost.
692%
Increase in candidate leads
50%
Decrease in cost per lead
4 mos.
Time to achieve performance improvements
Approach
Leverage sophisticated audience segmentation and lookalike targeting via Paid Social.
We found that the greatest opportunity to increase PS&D’s leads was through paid social. Focusing on this channel would expand the reach of their campaigns to a much larger audience much more quickly.
Our team focused on audience segmentation and micro-audience segmentation as the key elements of our strategy.
We also used lookalike targeting to improve the efficiency of PS&D’s paid social campaigns.
Outcomes
Paid social reaches 7x more candidates at half the cost.
Within just four months, Provider Solutions & Development reached almost 700% more candidates for its positions.
And through a very effective and targeted segmentation strategy, the cost per lead was cut in half.
