Video Transcript Does Google Tag Manager suffer from hidden or even intentional data leaks? Does Google Tag Manager give the illusion of consent policy control for site owners but ignore those same policies when it comes to their own tags? Does GTM potentially violate GDPR? These are some of the claims that come out  … Read more

In our last post, we explained the difference between client-side and server-side tracking, and offered our perspective that server-side tracking is now foundational for healthcare organizations. But that word “foundational” is important here. Server-side tracking is foundational for healthcare organizations, but not sufficient on its own to achieve HIPAA-compliance while also continuing to support the  … Read more

New guidance issued in December by the Office of Civil Rights for HHS has upended analytics and tracking for most healthcare organizations. Across the country, marketing teams and their compliance partners realized that some of the client-side, third-party tracking that underpinned their analytics and powered their advertising was likely a HIPAA violation. For many in  … Read more

If you haven’t heard by now, GA4 is here, and you need to implement it ASAP. But, before you hit that tempting ‘auto-implement’ button, we beg you, read this blog post first! Your ability to get clear, actionable marketing and advertising data could be at stake.

Learn about SERP features that can negatively impact your business and strategies to to minimize negative outcomes and attract new users to your brand.