What We Learned from Running a Virtual Workshop during Covid-19 At Wheelhouse, one of the services we often find most helpful to clients is customer journey mapping. Customer journey mapping is a versatile tool, and in our digital marketing context, it is often a crucial first step in developing a strategy because it offers such  … Read more

Case Study: Improving Conversion Value for an eCommerce Client with Smart Shopping We tested Google’s Smart Shopping campaign on an ecommerce client – a B2C horticultural and tools supply company. Over the course of 3.5 months, conversion value increased 38% while conversions increased by 26% all while achieving the campaign’s target ROAS.   What is  … Read more

Healthcare is a fascinating and active space within the search landscape — and for good reason! Google maintains its dominance in search due to its ability to consistently deliver relevant results. As algorithm updates have continuously raised the bar on quality, expertise, proximity, and relevance, healthcare sites — maybe more than any other vertical —  … Read more

What is Countdown? Of several ad customizers available from Google Ads and Microsoft Ads, the countdown feature is ideal for featured sales with a definitive end date that can create urgency for users to convert – now, right now!  Countdown ads let you change your ad in real-time to count down to a specific event. Though you can countdown as far out as you’d like, we  … Read more

Digital Advertising Trends to Know for 2020 In 2019 it felt like every week something major was changing in digital advertising. Automation was coming in hot, match types were becoming suggestions, and the power of voice search was still up in the air. 2019 was the year of “what on earth will they throw at  … Read more

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