As SEO specialists, we can learn a lot just from looking at Google’s own SERP (Search Engine Results Page) features. Far from the barebones results pages of 20 years ago, Google’s SERPs are now teeming with features and tools that serve to make searchers’ (and our) lives easier. Today’s SERP features carry an abundance of  … Read more

Originally published July 27. 2017. Updated October 28, 2021. Align Search Queries with the Right Products and Bids in Google Shopping When setting up Google Shopping campaigns, it is often difficult to decide out how to organize your account to best segment your data and find appropriate bids for your products. Since this is done using  … Read more

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  If you’ve spent any amount of time in the SEO world, you’ve probably heard of something called a “pillar page.” Pillar pages have gained popularity in recent years for myriad reasons — most notably, they’re an easy template for organizing your content, and a great way for smaller brands to win high placements for  … Read more

  Sometimes, writing for niche audiences can feel like a daunting task. But it doesn’t have to be that way. Recently, we helped our client Avier Wealth Advisors draft some content for an extremely niche audience that had fantastic results. And we weren’t the only ones who were pleased — our work was recognized on  … Read more

Originally posted February 10, 2017. Updated September 23, 2021. If we had to pick the most important metric for paid search, that’d be easy. ROAS, or Return On Ad Spend, is one of the best indicators for how your campaign is performing. And while a bigger ROAS is better, the goal isn’t necessarily to max it  … Read more