In development, it is a practical inevitability that you’re going to need some environment variables for your projects whether it’s API keys, base URLs, stage names, or client secrets. This can lead to a variety of issues, not the least of which is a 300 line glob of old variables in your .zshrc file. Potentially  … Read more

Diving into a deep analysis of your competitors has never been easier. Get a head start with Wheelhouse’s 5 recommended web research tools that allow you to see what your competitors are up to. Why Competitive Research is More Important than Ever Modern marketing has become an ever-evolving strategic challenge of competing for audience attention  … Read more

Why LinkedIn Matters LinkedIn is a popular social media platform for businesses, with over 303 million active members – 40% of which are daily site visitors. And with 45% of LinkedIn users in upper management, a LinkedIn strategy can be a great way to connect with potential B2B leads. To ensure your success on LinkedIn,  … Read more

What is Voice Search? Voice Search is speech recognition technology that allows users to search on websites, search engines, or apps by speaking to a device – such as a mobile phone, computer, or smart speaker. This post will go over a few different types of voice search and how to optimize for these. Echo  … Read more

When it comes to social media advertising, Facebook is often the first platform that comes to advertisers’ minds. With around 1.5 billion active daily users and a diverse variety of targeting options, it’s hard to argue against Facebook’s case as the most prominent platform for paid social. However, if your focus is on B2B or  … Read more