Google recently announced that, as of July 1st, 2023, they no longer will support Universal Analytics (UA). Instead, Google will require all companies to use a new incarnation of GA — Google Analytics 4 (“GA4”). At first glance, this may seem like any other analytics upgrade announcement – it is not. This change includes risk  … Read more

#GA4

  Here’s a bold claim: As a healthcare marketer, the easiest (and most effective) way to land more patients is through local search engine optimization. The simple truth is that if you want to increase the number of people walking in your door, they have to find you first. And today, more and more people  … Read more

#local seo

As SEO specialists, we can learn a lot just from looking at Google’s own SERP (Search Engine Results Page) features. Far from the barebones results pages of 20 years ago, Google’s SERPs are now teeming with features and tools that serve to make searchers’ (and our) lives easier. Today’s SERP features carry an abundance of  … Read more

Originally published July 27. 2017. Updated October 28, 2021. Align Search Queries with the Right Products and Bids in Google Shopping When setting up Google Shopping campaigns, it is often difficult to decide out how to organize your account to best segment your data and find appropriate bids for your products. Since this is done using  … Read more

#google #google shopping #paid search

  If you’ve spent any amount of time in the SEO world, you’ve probably heard of something called a “pillar page.” Pillar pages have gained popularity in recent years for myriad reasons — most notably, they’re an easy template for organizing your content, and a great way for smaller brands to win high placements for  … Read more