Is there an ideal length for posts or articles? How much does readability matter (and which metric is the right one)? Should we focus on listicles and snackable hot takes, or pivot to long-form deep dives? And has the internet killed reading or are web users actually reading more than ever?   Anyone who writes  … Read more

Everyone is now opted in to the new AdWords UI, but not everyone is excited about it. Remember when Facebook changed its UI in 2010 and people were outraged? Below are two screenshots of Facebook when I joined in 2007 versus when it was redesigned in 2010. Can you imagine going back to either of  … Read more

#adwords #ppc

Driving yourself crazy looking for new Paid Search Strategies for Holiday? Well, Stop! The most successful clients during holiday are the ones who do the same thing they’ve been doing all year only BIGGER. Spend more money, get more clicks, see more orders & higher revenue, but do it the same way you’ve been doing  … Read more

#Holiday #ppc

The Discovery and Direct search type data provided in Location Insights proves an excellent source for identifying the local search queries you’ll need to optimize for to improve engagement with your business on local SERPs. For those unfamiliar with Discovery and Direct search types, here’s how it breaks down. Direct Search Queries Direct searches are  … Read more

#google #local seo

In a previous post, I explained how to use low-priority shopping campaigns to segment traffic and products by search queries. In this post, I’ll explain how to use high priority shopping campaigns to segment products by performance. This is a powerful tactic and one we use frequently. To give you a sense for the value  … Read more

#google #google shopping #paid search