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What is Countdown? Of several ad customizers available from Google Ads and Microsoft Ads, the countdown feature is ideal for featured sales with a definitive end date that can create urgency for users to convert – now, right now!  Countdown ads let you change your ad in real-time to count down to a specific event. Though you can countdown as far out as you’d like, we  … Read more

Digital Advertising Trends to Know for 2020 In 2019 it felt like every week something major was changing in digital advertising. Automation was coming in hot, match types were becoming suggestions, and the power of voice search was still up in the air. 2019 was the year of “what on earth will they throw at  … Read more

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Last April, I put in my two-week notice at work and told my coworkers that I was going to enroll in a coding boot camp. “What?! What does that even entail?” they said. Until last April, I romped all over the Pacific Northwest working as a consulting geologist, investigating and mitigating landslides and seismic hazards.  … Read more

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In Google Analytics, the process of Cross-Domain Tracking refers to the ability to track a contiguous single Session between two or more top-level Domains. This article will discuss the basics of Google Analytics Sessions and how to set up Google Tag Manager for Cross-Domain Tracking. Google Analytics – Client ID and Sessions When tracking a  … Read more

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When it’s nice out, I love to work outside in the afternoons. I’ll take calls in the courtyard in front of the office, or respond to emails from the benches outside. Laura Rowe, Director, Digital Advertising   You might have heard that Wheelhouse DMG, headquartered in Seattle, WA, has a second office (at a coworking  … Read more