New guidance issued in December by the Office of Civil Rights for HHS has upended analytics and tracking for most healthcare organizations. Across the country, marketing teams and their compliance partners realized that some of the client-side, third-party tracking that underpinned their analytics and powered their advertising was likely a HIPAA violation. For many in … Read more
If you’ve invested heavily in SEO and content marketing, you’re likely (hopefully) asking variations on the same question we’ve asked ourselves at Wheelhouse: How do we generate business through content? For years you’ve heard “content is king” and seen case study after case study of large brands transforming and disrupting their verticals through epic content … Read more
Google recently announced that, as of July 1st, 2023, they no longer will support Universal Analytics (UA). Instead, Google will require all companies to use a new incarnation of GA — Google Analytics 4 (“GA4”). At first glance, this may seem like any other analytics upgrade announcement – it is not. This change includes risk … Read more
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