In an industry like ours, where phrases like “search rank” and “snippet-winning” are commonplace, the work we do is inherently competitive.  This means that, oftentimes, our work is reactive. We’re always looking for ways to emulate and improve upon what’s been done before. By doing this, we’re able to stay relevant and maintain a  … Read more

One of the biggest changes in SEO over the last several years has been the evolution of Local SEO.  Led by Google’s continual charge to hyper-localize transactional SERPs, this new focus underscores the company’s aim to get more local businesses front and center in the eyes of searchers. Ever since the Google Penguin Update in  … Read more

If you’re at all familiar with the SEO landscape today, then at some point you’ve probably encountered the term “search intent.” As a concept, search intent may seem daunting at first, but the thinking behind it is simple: In order to deliver the most value to searchers and win clicks, first we have to understand  … Read more

No matter what industry you work in — healthcare, tech, marketing —  it’s likely you’ve heard of LinkedIn, and wondered how it can help you reach your business goals. As the world’s largest professional network, LinkedIn is an incredible platform for advertisers looking to boost leads, drive traffic, and win over new customers. It’s especially  … Read more

More so than perhaps any other social media platform, Facebook has evolved in recent years to become a powerful and sophisticated digital marketing tool capable of boosting discovery, driving traffic, and increasing conversions. By taking the time to learn how to use it, advertisers can broaden their arsenal of digital tools to include the world’s  … Read more