Physiological Needs (Comfort & Care) A behind-the-scenes look at the Wheelhouse DMG Client Experience experience Food, drink, shelter, clothing, warmth and sleep – According to renowned psychologist, Abraham Maslow (and our own practical experience) each of these is critical to our physical well-being. They make up the first level of Maslow’s Hierarchy of needs and  … Read more

For most marketers, “user testing” is a scary term — it’s something you know you should be doing, but you aren’t. The fact is, every website could benefit from some good, consistent user testing. Whether it’s smoothing out your navigation or gauging public perception of your site and its functions, testing is a great way  … Read more

Part 1: A behind-the-scenes look at the Wheelhouse DMG Client Experience experience (Originally posted December 3, 2020. Updated July 20, 2021) CE is an acronym for Client Experience, and at Wheelhouse DMG, we are lucky to have a team of hard-working CE managers who facilitate successful client relationships on a daily basis. You may think  … Read more

Maybe this sounds familiar: You’ve combed through the data, thought up a few ideas, and presented them to your digital marketing team. Next comes the implementation — but which tactic should you go with? And how can you be certain it’s the right one? This is where A/B testing can come in handy. With A/B  … Read more

Originally posted July 25, 2019. Updated July 9, 2021. Think of your favorite park in your hometown or those pancakes you always order at your local brunch spot. Somethings never change—or they change just a tad bit each year. Maybe last year you had a thing for adding sliced bananas to those pancakes, but this  … Read more