New guidance issued in December by the Office of Civil Rights for HHS has upended analytics and tracking for most healthcare organizations. Across the country, marketing teams and their compliance partners realized that some of the client-side, third-party tracking that underpinned their analytics and powered their advertising was likely a HIPAA violation. For many in … Read more
Google recently announced that, as of July 1st, 2023, they no longer will support Universal Analytics (UA). Instead, Google will require all companies to use a new incarnation of GA — Google Analytics 4 (“GA4”). At first glance, this may seem like any other analytics upgrade announcement – it is not. This change includes risk … Read more
#GA4Black lives matter – they are precious. This seems to me an appalling thing to need to affirm. But we must, because if anything has been made brutally clear over the past few weeks (and months and years and decades and centuries), it is that our society has a cancer of racism – a cancer … Read more
The seeds of Wheelhouse were sown 24 years ago on the banks of the Bohorok River in Sumatra. It was here that I met a recently retired American couple in their mid-50s. For the previous two months, they had been staying in a picturesque guesthouse overlooking the river—reading, writing, hiking, rafting, and paying frequent visits to the Orangutan sanctuary we’d all come to visit (which was just a short hike away.)
