I wanted to share an important update regarding Apple’s latest iOS14 policy requirements. We’ll go over the impacts it will have on apps in the iOS 14 Apple Store, as well as its effect on the advertising ecosystem as a whole. Apple has put app publishers and advertisers on notice of impending user privacy changes,  … Read more

It was a year and a half ago when I found that the growth path that I had at my previous company had been slashed by its new owner and I began my search for a new job. I had interviewed for my current position at Wheelhouse in four parts over five weeks. This was  … Read more

How to Reframe Brand Messaging in Ad Copy During a Pandemic As we face another recession, search and shopping behaviors are going to see major shifts in what products are being consumed and how advertising will impact buying decisions. Here we’ll discuss ways to reframe your products and messaging through ad copy during an unprecedented  … Read more

Long gone are the days spent playing Snake on mobile devices to keep entertained: now you have a built-in assistant to provide you any information you desire. In fact, 41% of people who own a voice-activated speaker say it feels like talking to a friend or another assistant. And come to think of it, I  … Read more

What is Countdown? Of several ad customizers available from Google Ads and Microsoft Ads, the countdown feature is ideal for featured sales with a definitive end date that can create urgency for users to convert – now, right now!  Countdown ads let you change your ad in real-time to count down to a specific event. Though you can countdown as far out as you’d like, we  … Read more