Taxonomy – a scheme of classification; the classification of something, especially organisms Taxonomy is a powerful way to drive profound and long-lasting performance gains by bringing search strategy to life via website structure. When considering how and where to present websites among search results, search engines heavily weigh website signals that are indicators of authority  … Read more

Google Analytics: Reporting on Organic Non-Brand Traffic Correctly Despite the (Not Provided) Dilemma If you are familiar with Google Analytics then you have to be familiar with the great Google (Not Provided) keyword reporting dilemma. If not, let me refresh your memory. In October 2011, Google enhanced their default search experience for signed-in users to  … Read more

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