Originally posted February 10, 2017. Updated September 23, 2021. If we had to pick the most important metric for paid search, that’d be easy. ROAS, or Return On Ad Spend, is one of the best indicators for how your campaign is performing. And while a bigger ROAS is better, the goal isn’t necessarily to max it  … Read more

Originally published April 6, 2017. Updated September 16, 2021. Has the phrase “site taxonomy” always kind of scared you? Or do you feel like it’s too big and complex topic to wade into? In reality, with the right approach, making sense of your site’s taxonomy can be a painless and rewarding undertaking. In this blog  … Read more