Photo by Carley Jayne Photography | As we’ve adjusted to life during Covid-19 social distancing and the abrupt switch to all-remote work here at Wheelhouse DMG, one of the all-stars of our team who has helped make the transition feasible is our Office Manager Hallie O’Reilly. Hallie’s position has been in many ways especially challenging  … Read more

Originally posted July 16, 2019. Updated July 6, 2020. Why LinkedIn Matters LinkedIn is a popular social media platform for businesses, with over 303 million active members – 40% of which are daily site visitors. And with 45% of LinkedIn users in upper management, a LinkedIn strategy can be a great way to connect with  … Read more

How a Content Hub Can Help You Increase ROI of Your Content Over the past few years, as Google’s quality standards for websites in a post-Rankbrain SEO landscape have placed greater emphasis on topical authority and depth, we’ve seen many of our clients find success by shifting to a Content Hub-style approach with key landing  … Read more

How to Use Your Local Public Library for Marketing Research “Digital Marketing” is an incredibly broad term, referring to dozens of channels, strategies and tactics executed by thousands of people using hundreds of tools and platforms. However, one thing all of us who do digital marketing have in common, whether we’re working for an agency  … Read more

What We Learned from Running a Virtual Workshop during Covid-19 At Wheelhouse, one of the services we often find most helpful to clients is customer journey mapping. Customer journey mapping is a versatile tool, and in our digital marketing context, it is often a crucial first step in developing a strategy because it offers such  … Read more

Topical Depth Optimization: A Proven SEO Tactic for 2019 At Wheelhouse, we’re always evaluating new content creation and optimization tactics to see which ones can truly drive performance and create business value for our clients. One emerging tactic that we’ve seen great results from so far (and we’re very excited to use more in 2019)  … Read more

What Are Featured Snippets? A featured snippet is a box at the top of a Google search engine results page (SERP) where Google displays an excerpt from one of its top 10 results in hopes of giving searchers a quick answer to their question. Featured snippets, known as “Position Zero” to SEOs because they rank  … Read more

Local SEO strategy doesn’t have to be overwhelming! Figuring out the latest developments in SEO is hard enough for websites, but if you own a brick-and-mortar business or offer a localized service – realtors, therapists, lawyers, doctors, cleaning services, photographers, and many more – mastering the ins and outs of local SEO can be especially  … Read more

Is there an ideal length for posts or articles? How much does readability matter (and which metric is the right one)? Should we focus on listicles and snackable hot takes, or pivot to long-form deep dives? And has the internet killed reading or are web users actually reading more than ever?   Anyone who writes  … Read more