The Guidance You Need to Navigate the Ever-Changing World of SEM in 2019 I started in Search Engine marketing in 2014; five years in the SEM space may not seem like a long time, but man, have things come a long way. Automation is at an all-time high, mobile is finally a big deal, and  … Read more

How to solve your Google Audiences problems 20 out of 25 Paid Search experts mentioned Audiences as an important PPC trend to be aware of in 2018[1]. So why do I hear time and time again from clients that “audiences don’t work” for them? Audience strategy can be complicated, and difficult to measure or execute,  … Read more

Everyone is now opted in to the new AdWords UI, but not everyone is excited about it. Remember when Facebook changed its UI in 2010 and people were outraged? Below are two screenshots of Facebook when I joined in 2007 versus when it was redesigned in 2010. Can you imagine going back to either of  … Read more

#adwords #ppc

Driving yourself crazy looking for new Paid Search Strategies for Holiday? Well, Stop! The most successful clients during holiday are the ones who do the same thing they’ve been doing all year only BIGGER. Spend more money, get more clicks, see more orders & higher revenue, but do it the same way you’ve been doing  … Read more

#Holiday #ppc