Originally published April 20, 2019. Updated September 9, 2021. For search marketers, your keyword quality score can be one of the most impactful components of your ad campaigns. Combined with bids, your quality score determines where ads serve on the search engine results page (SERP). A poor quality score could mean you’ll rarely secure the  … Read more

No matter what industry you work in — healthcare, tech, marketing —  it’s likely you’ve heard of LinkedIn, and wondered how it can help you reach your business goals. As the world’s largest professional network, LinkedIn is an incredible platform for advertisers looking to boost leads, drive traffic, and win over new customers. It’s especially  … Read more

Digital Advertising Trends to Know for 2020 Originally posted January 15, 2020. Updated July 27, 2020. In 2019 it felt like every week something major was changing in digital advertising. Automation was coming in hot, match types were becoming suggestions, and the power of voice search was still up in the air. 2019 was the  … Read more

If you’re in need of some quick wins to boost search performance without increasing spend, look no further! We’ve compiled a list of things you can do right now to improve your performance with minimal investment.     1. Insert Keywords into Ad Copy to Improve Ad Relevance   Optimizing for ad relevance is a  … Read more

I’ve never worked at an agency before, but I’ve had a number of jobs dating all the way back to lifeguarding at my neighborhood swimming pool when I was 15. I’ve worked with a variety of people in a variety of industries. In general, I would say my work experiences have been positive, but they  … Read more

Are you looking to increase relevant traffic to your website? Are you tired of updating your ad copy every time you add new keyword groupings? Well look no further because we have a solution for you! Introducing dynamic keyword insertion *hold for applause* is a feature that allows ads to adapt to various users depending  … Read more