Digital Advertising Trends to Know for 2020 In 2019 it felt like every week something major was changing in digital advertising. Automation was coming in hot, match types were becoming suggestions, and the power of voice search was still up in the air. 2019 was the year of “what on earth will they throw at  … Read more

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I’ve never worked at an agency before, but I’ve had a number of jobs dating all the way back to lifeguarding at my neighborhood swimming pool when I was 15. I’ve worked with a variety of people in a variety of industries. In general, I would say my work experiences have been positive, but they  … Read more

For search marketers, your keyword quality score can be one of the most impactful components of your ad campaigns. Combined with bids, your quality score impacts where ads serve on the search engine results page (SERP). A poor quality score could mean you’ll rarely see the top positions or that you’ll have to pay a  … Read more

Are you looking to increase relevant traffic to your website? Are you tired of updating your ad copy every time you add new keyword groupings? Well look no further because we have a solution for you! Introducing dynamic keyword insertion *hold for applause* is a feature that allows ads to adapt to various users depending  … Read more