Decreasing SEM Spend & Maintaining ROI During COVID-19 These are not normal times. Many businesses have had to cut staff or have even been forced to shut their doors. As we approach another recession, it is important to cut costs anywhere you can. Luckily, there are things you can do right now to decrease your  … Read more

Changing your max CPCs allow you to show your ads more or less frequently. This is important for businesses that fluctuate during the year for example, due to seasonality. During a business’ peak season, your company should be willing to pay more per click in order to get more eyes on your products. Conversely, during  … Read more

Case Study: Improving Conversion Value for an eCommerce Client with Smart Shopping We tested Google’s Smart Shopping campaign on an ecommerce client – a B2C horticultural and tools supply company. Over the course of 3.5 months, conversion value increased 38% while conversions increased by 26% all while achieving the campaign’s target ROAS.   What is  … Read more