We’ve been managing digital marketing for healthcare and retail clients for many years. About two years ago, we saw a shift in how search engines were presenting results—location and proximity were clearly becoming significant signals, particularly for service-based businesses. Today, we see this shift in full effect as mobile phones drive new behaviors and expectations  … Read more

During one of my many long training sessions, it occurred to me that the process our Analytics Team uses to design and implement an analytics program for our clients is strikingly similar to the process that I went through as I’ve built my triathlon training program. It turns out that, regardless of whether you need  … Read more

If we had to pick the most important metric for paid search, that’d be easy. ROAS, or Return On Ad Spend (this of course is excluding those really advanced folks that are pulling in margin to bidding). And the goal isn’t to necessarily maximize ROAS (though bigger is better), but to target the right ROAS  … Read more

ROAS is Return on Ad Spend. It’s the metric that combines cost (Ad Spend) and revenue (Return) into the most common KPI used to measure SEM performance. With a healthy ROAS, budget shouldn’t matter. It’s like the fountain of youth for your PPC campaign and your bottom line.

What is your strategy? Whether we realize it or not, strategy is all around us.  Yet few of us can articulate exactly what those strategies are. Or why we chose them – or why they chose us. So what is a strategy? And how do we know we have a strategy, rather than a goal  … Read more

Here are four helpful tips to keep the agile process moving so that you and your team can be more productive every day. 1. If you have a task that’s blocking someone else – do that task first! One of the biggest productivity killers for teams is when someone else is blocked by you. If  … Read more

heelhouse is thrilled and honored to announce that we’ve been nominated as one of Washington’s Best Workplaces in 2016 by the Puget Sound Business Journal. We are one of 20 nominees in the “Small but Mighty” category of businesses between 10 and 49 full-time employees. On August 11 at Safeco Field, we’ll be attending an  … Read more

A year ago we had a problem. We were adding clients quickly, but having trouble finding the right people to fill several critical open positions to increase our capacity. We were in our third year of 60% annual growth and, although theoretically a “nice problem to have”, our growth was becoming an issue. As we  … Read more

A recent HBR article on company culture piqued my interest. In it, the authors described the distinction between cognitive culture and emotional culture, emphasizing the power of emotion in creating and maintaining a strong, healthy company culture. Their assertions resonated with me. At Wheelhouse, we regularly consider how our clients feel about their engagement with us.  … Read more

SEATTLE, March 24, 2016 – Wheelhouse Search, a Seattle-based digital marketing agency and ping pong talent incubator, announced today the hiring of David Kennedy as Vice President of Digital Advertising. Kennedy’s hiring signals a strong commitment to the agency’s growing Paid Search practice and a desperate need for a veteran ping pong presence in the  … Read more