When considering analytics tools for your business, website, and digital marketing efforts, it’s important to understand the benefits and limitations of (and alternatives to) the industry standard, Google Analytics. Let’s dig in! Google Analytics is Free, So Why Should I Pay for an Analytics Tool? One common critique is that Google Analytics focuses mainly on  … Read more

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Google Search Console is an all-in-one tool that helps you view, measure and fix issues related to website user data. It’s a goldmine for businesses looking to improve their search ranking and understand how searchers see your site. However, you must verify that you are the owner of the site to be able to use  … Read more

… and YES it does Impact Your Business! General Data Protection Regulation or GDPR is probably the most crucial change in data privacy regulation in the last two decades. This is an EU legislation that came into effect on 25 May 2018. The primary objective is to make it easier for EU residents to protect  … Read more

  Summary: This article offers a step-by-step guide for how to implement HTML5 video tracking using Google Tag Manager. The HTML5 <video> element specifies a standard way to embed a video in a web page. Before HTML5 defined this specification, a video would typically only be played in a browser with a plug-in (like Adobe Flash). As  … Read more