Topical Depth Optimization: A Proven SEO Tactic for 2019 At Wheelhouse, we’re always evaluating new content creation and optimization tactics to see which ones can truly drive performance and create business value for our clients. One emerging tactic that we’ve seen great results from so far (and we’re very excited to use more in 2019)  … Read more

General Best Practices Optimizing visual content for SEO isn’t much different from optimizing textual content. Search engines are looking for the same fundamental attributes—good, high-quality content that’s made for users, not for search engines. Here are 7 quick tips to optimize images for SEO: Balance image size and image quality Use original, relevant images Name  … Read more

… and YES it does Impact Your Business! General Data Protection Regulation or GDPR is probably the most crucial change in data privacy regulation in the last two decades. This is an EU legislation that came into effect on 25 May 2018. The primary objective is to make it easier for EU residents to protect  … Read more

Wheelhouse DMG Goes to WiT 2019 If you haven’t heard about the Women in Tech (WiT) Regatta that sailed through town in late April, then you have been missing the boat. This unique conference connecting wo(men) in tech to mentors, peers, and resources is in its 3rd year and has recently expanded to Vancouver BC  … Read more

  Summary: This article offers a step-by-step guide for how to implement HTML5 video tracking using Google Tag Manager. The HTML5 <video> element specifies a standard way to embed a video in a web page. Before HTML5 defined this specification, a video would typically only be played in a browser with a plug-in (like Adobe Flash). As  … Read more

Sharing Tech Trends & Practices with Leading Brand Marketers In April, two of our experts spent two days sharing their expertise with companies in both Seattle and Vancouver BC, as part of the Masterclassing Digital Marketing series. CEO, Aaron Burnett, and Senior Vice President of Digital Strategy, Casey Curtis presented an informational segment titled Stop  … Read more

For search marketers, your keyword quality score can be one of the most impactful components of your ad campaigns. Combined with bids, your quality score impacts where ads serve on the search engine results page (SERP). A poor quality score could mean you’ll rarely see the top positions or that you’ll have to pay a  … Read more

Let’s say you’ve been running text ad campaigns targeting the entire United States for a while now, performance has been steady, and you have some extra budget available. What’s an enterprising SEM account manager to do? If you’re advertising a product or service that is available to consumers regardless of where they’re located, you might be  … Read more

Until now, we’ve not been able to isolate Discover performance in Search Console. But good news! Google Search Console is currently rolling out a “Discover” performance report that gives us clicks, impressions and CTR for content that’s surfaced in the Discover feed.

Are you looking to increase relevant traffic to your website? Are you tired of updating your ad copy every time you add new keyword groupings? Well look no further because we have a solution for you! Introducing dynamic keyword insertion *hold for applause* is a feature that allows ads to adapt to various users depending  … Read more