How to solve your Google Audiences problems 20 out of 25 Paid Search experts mentioned Audiences as an important PPC trend to be aware of in 2018[1]. So why do I hear time and time again from clients that “audiences don’t work” for them? Audience strategy can be complicated, and difficult to measure or execute,  … Read more

We’re honored and excited to be named one of Washington’s Best Workplaces in 2018 by Puget Sound Business Journal (PSBJ) and 100 Best Work Companies to Work For in 2018 from Seattle Business Magazine. (This is Wheelhouse DMG’s second time making both lists of 100 companies “whose employees say are great places to work”.) We don’t  … Read more

Local SEO strategy doesn’t have to be overwhelming! Figuring out the latest developments in SEO is hard enough for websites, but if you own a brick-and-mortar business or offer a localized service – realtors, therapists, lawyers, doctors, cleaning services, photographers, and many more – mastering the ins and outs of local SEO can be especially  … Read more

In a previous post, we showed you how to investigate a shift in performance using our Search Data Map. Now let’s dig into scenarios with three common trends that can impact performance and how this map can help you understand these trends and optimize your account. Scenario 1: Drop in Conversion Rate You’re focused on selling  … Read more

Everyone is now opted in to the new AdWords UI, but not everyone is excited about it. Remember when Facebook changed its UI in 2010 and people were outraged? Below are two screenshots of Facebook when I joined in 2007 versus when it was redesigned in 2010. Can you imagine going back to either of  … Read more

#adwords #ppc

ROAS is Return on Ad Spend. It’s the metric that combines cost (Ad Spend) and revenue (Return) into the most common KPI used to measure SEM performance. With a healthy ROAS, budget shouldn’t matter. It’s like the fountain of youth for your PPC campaign and your bottom line.