Category: Analytics

New guidance issued in December by the Office of Civil Rights for HHS has upended analytics and tracking for most healthcare organizations. Across the country, marketing teams and their compliance partners realized that some of the client-side, third-party tracking that underpinned their analytics and powered their advertising was likely a HIPAA violation. For many in  … Read more

Google recently announced that, as of July 1st, 2023, they no longer will support Universal Analytics (UA). Instead, Google will require all companies to use a new incarnation of GA — Google Analytics 4 (“GA4”). At first glance, this may seem like any other analytics upgrade announcement – it is not. This change includes risk  … Read more

I wanted to share an important update regarding Apple’s latest iOS14 policy requirements. We’ll go over the impacts it will have on apps in the iOS 14 Apple Store, as well as its effect on the advertising ecosystem as a whole. Apple has put app publishers and advertisers on notice of impending user privacy changes,  … Read more

Google Analytics 4 marks a significant milestone in the evolution of web analytics. Google has marketed its newest iteration as the answer to “major shifts in consumer behavior and privacy-driven changes”. GA4 is AI-driven and uses machine learning to automatically alert you to trends and changes in data, unlocks powerful new reporting and integrations, and  … Read more

At Wheelhouse DMG, we are committed to being good stewards of our clients by looking out for their best interests throughout our engagement and beyond. We see this in action during site redesigns and migrations. This is frequently a high-stress and complex time for our clients as they navigate site designs, integrations, hosting implications and  … Read more

Originally posted April 23, 2020. Updated July 21, 2020. Many of the challenges facing our clients are challenges with how to keep their businesses afloat, how to reduce their costs and keep their team members employed. Marketing plays a role in that – for some companies more than others. This resource guide contains a collection  … Read more

In Google Analytics, the process of Cross-Domain Tracking refers to the ability to track a contiguous single Session between two or more top-level Domains. This article will discuss the basics of Google Analytics Sessions and how to set up Google Tag Manager for Cross-Domain Tracking. Google Analytics – Client ID and Sessions When tracking a  … Read more

Diving into a deep analysis of your competitors has never been easier. Get a head start with Wheelhouse’s 5 recommended web research tools that allow you to see what your competitors are up to. Why Competitive Research is More Important than Ever Modern marketing has become an ever-evolving strategic challenge of competing for audience attention  … Read more

When considering analytics tools for your business, website, and digital marketing efforts, it’s important to understand the benefits and limitations of (and alternatives to) the industry standard, Google Analytics. Let’s dig in! Google Analytics is Free, So Why Should I Pay for an Analytics Tool? One common critique is that Google Analytics focuses mainly on  … Read more

Google Search Console is an all-in-one tool that helps you view, measure and fix issues related to website user data. It’s a goldmine for businesses looking to improve their search ranking and understand how searchers see your site. However, you must verify that you are the owner of the site to be able to use  … Read more