Category: Analytics


Google Search Console is an all-in-one tool that helps you view, measure and fix issues related to website user data. It’s a goldmine for businesses looking to improve their search ranking and understand how searchers see your site. However, you must verify that you are the owner of the site to be able to use  … Read more

… and YES it does Impact Your Business! General Data Protection Regulation or GDPR is probably the most crucial change in data privacy regulation in the last two decades. This is an EU legislation that came into effect on 25 May 2018. The primary objective is to make it easier for EU residents to protect  … Read more

  Summary: This article offers a step-by-step guide for how to implement HTML5 video tracking using Google Tag Manager. The HTML5 <video> element specifies a standard way to embed a video in a web page. Before HTML5 defined this specification, a video would typically only be played in a browser with a plug-in (like Adobe Flash). As  … Read more

Simplicity is Supreme You build analytics dashboards because you want to measure what matters in the user journey and spark meaningful conversations that improve your digital strategy. The key to achieving these outcomes is to simplify your view of the data. The user journey boils down to a few key components: Acquisition channels Entry points  … Read more

Understanding the Value—and Limitations—of Marketing Attribution Systems Digital marketing continues to expand, both in scale and opportunity. A decade ago, digital marketers were limited in the ways they could connect with customers, but now have a multitude of display opportunities: paid search (text and shopping), marketplaces with Amazon and eBay, video, and myriad social channels.  … Read more

One simple question to start us off: what percentage of your sales is transacted offline with no correlation to online marketing activities? Odds are, if you are a B2B company or even B2C, there are a portion of sales that may not be recorded in analytics platforms that were built to monitor the efficacy of  … Read more

During one of my many long training sessions, it occurred to me that the process our Analytics Team uses to design and implement an analytics program for our clients is strikingly similar to the process that I went through as I’ve built my triathlon training program. It turns out that, regardless of whether you need  … Read more