Category: Blogging

  Sometimes, writing for niche audiences can feel like a daunting task. But it doesn’t have to be that way. Recently, we helped our client Avier Wealth Advisors draft some content for an extremely niche audience that had fantastic results. And we weren’t the only ones who were pleased — our work was recognized on  … Read more

Is there an ideal length for posts or articles? How much does readability matter (and which metric is the right one)? Should we focus on listicles and snackable hot takes, or pivot to long-form deep dives? And has the internet killed reading or are web users actually reading more than ever?   Anyone who writes  … Read more

Well, you fell for it. Sorry to say, this is not another listicle. So dig out those dusty reading comprehension skills and focus! I’m not even going to give you subheadings, because that’s cheating. Subheadings are like the Spark Notes of online articles. Are you even still reading this? As a web content writer, I’ve  … Read more