Category: Client Experience


Self Actualization Needs A behind-the-scenes look at the Wheelhouse DMG Client Experience experience   Renowned psychologist Abraham Maslow, identified this highest level of development as ‘Self-actualization’, the point at which full personal potential is achieved. But what does this mean from a Client Experience perspective?   With each engagement and client, we continuously strive to  … Read more

Love and Belonging A behind-the-scenes look at the Wheelhouse DMG Client Experience experience   Love and Belonging. No, it’s not a lesser known Tolstoy sequel, but instead the middle level of the well-known Hierarchy of Needs pyramid, a classification system describing society’s universal needs devised by psychologist Abraham Maslow in the 1940’s (see blog post  … Read more

Physiological Needs (Comfort & Care) A behind-the-scenes look at the Wheelhouse DMG Client Experience experience Food, drink, shelter, clothing, warmth and sleep – According to renowned psychologist, Abraham Maslow (and our own practical experience) each of these is critical to our physical well-being. They make up the first level of Maslow’s Hierarchy of needs and  … Read more

Safety Needs   A behind-the-scenes look at the Wheelhouse DMG Client Experience experience   Once physiological needs have been met in an office setting (see our Physiological CE blog post), addressing safety needs (see our post on Maslow’s Hierarchy) becomes our primary focus.   In an agency context, we view safety as a desire for  … Read more

Part 1: A behind-the-scenes look at the Wheelhouse DMG Client Experience experience (Originally posted December 3, 2020. Updated July 20, 2021) CE is an acronym for Client Experience, and at Wheelhouse DMG, we are lucky to have a team of hard-working CE managers who facilitate successful client relationships on a daily basis. You may think  … Read more