Category: Digital Advertising

Google recently announced that, as of July 1st, 2023, they no longer will support Universal Analytics (UA). Instead, Google will require all companies to use a new incarnation of GA — Google Analytics 4 (“GA4”). At first glance, this may seem like any other analytics upgrade announcement – it is not. This change includes risk  … Read more

Originally published April 20, 2019. Updated September 9, 2021. For search marketers, your keyword quality score can be one of the most impactful components of your ad campaigns. Combined with bids, your quality score determines where ads serve on the search engine results page (SERP). A poor quality score could mean you’ll rarely secure the  … Read more

No matter what industry you work in — healthcare, tech, marketing —  it’s likely you’ve heard of LinkedIn, and wondered how it can help you reach your business goals. As the world’s largest professional network, LinkedIn is an incredible platform for advertisers looking to boost leads, drive traffic, and win over new customers. It’s especially  … Read more

More so than perhaps any other social media platform, Facebook has evolved in recent years to become a powerful and sophisticated digital marketing tool capable of boosting discovery, driving traffic, and increasing conversions. By taking the time to learn how to use it, advertisers can broaden their arsenal of digital tools to include the world’s  … Read more

When it comes to selling physical goods in the digital realm, no company does it better (or at a greater volume) than Amazon. As the world’s largest online retailer, Amazon accounts for nearly 14% of all retail e-commerce sales worldwide. And while sites like Facebook and Google usually account for a majority of the discourse  … Read more

I wanted to share an important update regarding Apple’s latest iOS14 policy requirements. We’ll go over the impacts it will have on apps in the iOS 14 Apple Store, as well as its effect on the advertising ecosystem as a whole. Apple has put app publishers and advertisers on notice of impending user privacy changes,  … Read more

  Hi everyone, I’m Laura Rowe. I’m a Director of Digital Advertising for Wheelhouse Digital Marketing Group. I’m here to talk about some projects that you can work on even if your current advertising campaigns are paused. I know several clients that we work with, unfortunately, had to pause their advertising for the time being,  … Read more

Non-profits all around the world are being impacted by COVID-19. While many of these organizations likely leverage both a grant account and a standard paid account, the current circumstances may have caused some non-profit organizations to put their paid advertising efforts on hold. If you’re in this situation, you can use this as an opportunity  … Read more

What is ROAS and How Do You Calculate It? Setting a ROAS target for your search marketing programs is very important to ensure you’re maximizing the effectiveness of your paid search budget. It helps you evaluate which campaigns and keywords are profitable, and which are not.   To start, let’s make sure we’re aligned on  … Read more

If you’re in need of some quick wins to boost search performance without increasing spend, look no further! We’ve compiled a list of things you can do right now to improve your performance with minimal investment.     1. Insert Keywords into Ad Copy to Improve Ad Relevance   Optimizing for ad relevance is a  … Read more