Category: Digital Advertising

Bids are an essential part of ad rank, which determines what position your ad shows in an auction. Over the years, Google has developed an array of automated bidding strategies that utilize predictive behavior modeling to help you achieve your advertising goals. Here’s a breakdown of each Google Ads bidding strategy. Maximize Clicks When to  … Read more

How to Reframe Brand Messaging in Ad Copy During a Pandemic As we face another recession, search and shopping behaviors are going to see major shifts in what products are being consumed and how advertising will impact buying decisions. Here we’ll discuss ways to reframe your products and messaging through ad copy during an unprecedented  … Read more

Decreasing SEM Spend & Maintaining ROI During COVID-19 These are not normal times. Many businesses have had to cut staff or have even been forced to shut their doors. As we approach another recession, it is important to cut costs anywhere you can. Luckily, there are things you can do right now to decrease your  … Read more

Long gone are the days spent playing Snake on mobile devices to keep entertained: now you have a built-in assistant to provide you any information you desire. In fact, 41% of people who own a voice-activated speaker say it feels like talking to a friend or another assistant. And come to think of it, I  … Read more

Case Study: Improving Conversion Value for an eCommerce Client with Smart Shopping We tested Google’s Smart Shopping campaign on an ecommerce client – a B2C horticultural and tools supply company. Over the course of 3.5 months, conversion value increased 38% while conversions increased by 26% all while achieving the campaign’s target ROAS.   What is  … Read more

What is Countdown? Of several ad customizers available from Google Ads and Microsoft Ads, the countdown feature is ideal for featured sales with a definitive end date that can create urgency for users to convert – now, right now!  Countdown ads let you change your ad in real-time to count down to a specific event. Though you can countdown as far out as you’d like, we  … Read more

When it comes to social media advertising, Facebook is often the first platform that comes to advertisers’ minds. With around 1.5 billion active daily users and a diverse variety of targeting options, it’s hard to argue against Facebook’s case as the most prominent platform for paid social. However, if your focus is on B2B or  … Read more

Let’s say you’ve been running text ad campaigns targeting the entire United States for a while now, performance has been steady, and you have some extra budget available. What’s an enterprising SEM account manager to do? If you’re advertising a product or service that is available to consumers regardless of where they’re located, you might be  … Read more

Are you looking to increase relevant traffic to your website? Are you tired of updating your ad copy every time you add new keyword groupings? Well look no further because we have a solution for you! Introducing dynamic keyword insertion *hold for applause* is a feature that allows ads to adapt to various users depending  … Read more