Category: Facebook

More so than perhaps any other social media platform, Facebook has evolved in recent years to become a powerful and sophisticated digital marketing tool capable of boosting discovery, driving traffic, and increasing conversions. By taking the time to learn how to use it, advertisers can broaden their arsenal of digital tools to include the world’s  … Read more

Our own David Creatura explains how to optimize your Facebook ads through an underutilized reporting view. Check out David’s post on the Marin Insights Blog.

source With social media moving so rapidly, it can be overwhelming and confusing for many business owners to keep up to date on best practices. In our “Social Media Best Practices Guide” series, we will cover platform-specific techniques, optimization tips, and tricks to help boost your status updates. For the first installment, we will cover  … Read more

#best practices #social media

Boasting a much larger network than its social counterparts, Facebook recently jumped on the #hashtag bandwagon by releasing their own version earlier this week.  Like Instagram, Twitter, and Google+, the Facebook #hashtags will enable users to discover and take part in public conversations. #Hashtags work in personal updates (but are only searchable when the update  … Read more


In the wake of the NSA security leak, I thought I’d use this blog post to address some of the specifics of privacy on the Internet. Concerns about privacy have been flying since the advent of social media and have spawned many myths about the security of your personal information. If you’re feeling wary, read  … Read more

#privacy #twitter

The past two months have seen some noteworthy changes to major social media platforms. In this post, I’ll take a look at Facebook’s new status update feature. If you haven’t had time to read up on the ins and outs of the emoticon-based status update, look no further. The Facebook Status Update Most Facebook users  … Read more

#Facebook #social media

Link Roundup: Social Media Updates There seemed to be quite a few updates in the social media world this week, so we decided to share the most important changes and best practices with you all. These articles focus on platform changes and what you can expect from each of them in the next few months.  … Read more

#Facebook #instagram #LinkedIn #Pinterest #social marketing #social media #social media rules #YouTube

Stop worrying about the total Fan count – start focusing on Reach and Engagement Managing a Facebook page for your business takes time and effort; cultivating content, building partnerships, engaging fans, responding to customer service questions. So how do you gauge your success in doing all this work? How do you show value for your  … Read more