Category: From the Blog

Originally posted July 16, 2019. Updated July 6, 2020. Why LinkedIn Matters LinkedIn is a popular social media platform for businesses, with over 303 million active members – 40% of which are daily site visitors. And with 45% of LinkedIn users in upper management, a LinkedIn strategy can be a great way to connect with  … Read more

Originally posted July 12, 2019. Updated May 20, 2020. What is Voice Search? Voice Search is speech recognition technology that allows users to search on websites, search engines, or apps by speaking to a device – such as a mobile phone, computer, or smart speaker. This post will go over a few different types of  … Read more

The seeds of Wheelhouse were sown 24 years ago on the banks of the Bohorok River in Sumatra. It was here that I met a recently retired American couple in their mid-50s. For the previous two months, they had been staying in a picturesque guesthouse overlooking the river—reading, writing, hiking, rafting, and paying frequent visits to the Orangutan sanctuary we’d all come to visit (which was just a short hike away.)

When it comes to social media advertising, Facebook is often the first platform that comes to advertisers’ minds. With around 1.5 billion active daily users and a diverse variety of targeting options, it’s hard to argue against Facebook’s case as the most prominent platform for paid social. However, if your focus is on B2B or  … Read more

Having your business listed online is one thing. Knowing how to make the best use of that listing is another. The era of the Yellow Pages is behind us. These days, having an online listing isn’t just a nice bonus, it’s an expectation. If you’re not on Google Maps, you might as well not exist  … Read more

I’ve never worked at an agency before, but I’ve had a number of jobs dating all the way back to lifeguarding at my neighborhood swimming pool when I was 15. I’ve worked with a variety of people in a variety of industries. In general, I would say my work experiences have been positive, but they  … Read more

Are you looking to increase relevant traffic to your website? Are you tired of updating your ad copy every time you add new keyword groupings? Well look no further because we have a solution for you! Introducing dynamic keyword insertion *hold for applause* is a feature that allows ads to adapt to various users depending  … Read more

What Are Featured Snippets? A featured snippet is a box at the top of a Google search engine results page (SERP) where Google displays an excerpt from one of its top 10 results in hopes of giving searchers a quick answer to their question. Featured snippets, known as “Position Zero” to SEOs because they rank  … Read more

The Guidance You Need to Navigate the Ever-Changing World of SEM in 2019 I started in Search Engine marketing in 2014; five years in the SEM space may not seem like a long time, but man, have things come a long way. Automation is at an all-time high, mobile is finally a big deal, and  … Read more

The Discovery and Direct search type data provided in Location Insights proves an excellent source for identifying the local search queries you’ll need to optimize for to improve engagement with your business on local SERPs. For those unfamiliar with Discovery and Direct search types, here’s how it breaks down. Direct Search Queries Direct searches are  … Read more