Category: From the Blog


You’ve no doubt heard the tired cliché “content is king,” but on today’s tailor fitted search engine results pages (SERPs), a less often used and more accurate maxim may be that “context is king.” The context of a search query provides insight into a searcher’s intent, which has always directly correlated with the conversion probability  … Read more

Before coming to Wheelhouse, I worked in a traditional marketing setting that focused more on project management than data analysis. Those of us in the digital marketing field, specifically paid search, know that performance analysis is the brain of our business and drives our decision-making process. So being able to understand and analyze the cause and  … Read more