Category: Local SEO


Updated: March 9, 2018 Between Google’s local pack and knowledge panel results, today’s SERPs allow searchers to find exactly what they need before clicking through to your site, usurping core business KPIs. This off-site engagement, from click-to-calls to map views, is not captured by Search Console or Google Analytics—and that means you’re missing out on  … Read more

The Discovery and Direct search type data provided in Location Insights proves an excellent source for identifying the local search queries you’ll need to optimize for to improve engagement with your business on local SERPs. For those unfamiliar with Discovery and Direct search types, here’s how it breaks down. Direct Search Queries Direct searches are  … Read more

#google #local seo

You’ve no doubt heard the tired cliché “content is king,” but on today’s tailor fitted search engine results pages (SERPs), a less often used and more accurate maxim may be that “context is king.” The context of a search query provides insight into a searcher’s intent, which has always directly correlated with the conversion probability  … Read more

Creating a new Google Business Listing is straightforward. Google provides clear step-by-step instructions: As with all that Google does, these instructions are excellent for the majority of business owners. This post is not for them: This post is for the minority – those poor souls whose listings were claimed and managed by an ex-employee who  … Read more

We’ve been managing digital marketing for healthcare and retail clients for many years. About two years ago, we saw a shift in how search engines were presenting results—location and proximity were clearly becoming significant signals, particularly for service-based businesses. Today, we see this shift in full effect as mobile phones drive new behaviors and expectations  … Read more

80% of consumers are using search engines to discover local information. It’s no secret that Google prefers locally focused listings to more general, broadly targeted listings. That’s because Google wants what their customers want: relevant results.