Category: Local SEO

  Here’s a bold claim: As a healthcare marketer, the easiest (and most effective) way to land more patients is through local search engine optimization. The simple truth is that if you want to increase the number of people walking in your door, they have to find you first. And today, more and more people  … Read more

Alternative Title Tags & Alternative Truth   In 2012 on Google Search Central, Pierre Far, a Webmaster Trends Analyst, wrote a piece titled, Better page titles in search results in which Pierre describes the importance of title tags and describes scenarios where Google might change the title shown in the SERP.  …for some pages, a  … Read more

For most marketers, “user testing” is a scary term — it’s something you know you should be doing, but you aren’t. The fact is, every website could benefit from some good, consistent user testing. Whether it’s smoothing out your navigation or gauging public perception of your site and its functions, testing is a great way  … Read more

One of the biggest changes in SEO over the last several years has been the evolution of Local SEO.  Led by Google’s continual charge to hyper-localize transactional SERPs, this new focus underscores the company’s aim to get more local businesses front and center in the eyes of searchers. Ever since the Google Penguin Update in  … Read more

If you’re at all familiar with the SEO landscape today, then at some point you’ve probably encountered the term “search intent.” As a concept, search intent may seem daunting at first, but the thinking behind it is simple: In order to deliver the most value to searchers and win clicks, first we have to understand  … Read more

Healthcare is a fascinating and active space within the search landscape — and for good reason! Google maintains its dominance in search due to its ability to consistently deliver relevant results. As algorithm updates have continuously raised the bar on quality, expertise, proximity, and relevance, healthcare sites — maybe more than any other vertical —  … Read more

Having your business listed online is one thing. Knowing how to make the best use of that listing is another. The era of the Yellow Pages is behind us. These days, having an online listing isn’t just a nice bonus, it’s an expectation. If you’re not on Google Maps, you might as well not exist  … Read more

Google’s encroachment on traditional blue link organic results has been well-documented over the past several years. It’s a reality SEOs are quickly adjusting to, and that’s a good thing because it’s not slowing down. As RankBrain improves at interpreting the granular search intent behind queries, we’ll continue to see shifts in SERPs–some sites will benefit  … Read more

Local SEO strategy doesn’t have to be overwhelming! Figuring out the latest developments in SEO is hard enough for websites, but if you own a brick-and-mortar business or offer a localized service – realtors, therapists, lawyers, doctors, cleaning services, photographers, and many more – mastering the ins and outs of local SEO can be especially  … Read more

Updated: March 9, 2018 Between Google’s local pack and knowledge panel results, today’s SERPs allow searchers to find exactly what they need before clicking through to your site, usurping core business KPIs. This off-site engagement, from click-to-calls to map views, is not captured by Search Console or Google Analytics—and that means you’re missing out on  … Read more