Category: Marketing


Well, you fell for it. Sorry to say, this is not another listicle. So dig out those dusty reading comprehension skills and focus! I’m not even going to give you subheadings, because that’s cheating. Subheadings are like the Spark Notes of online articles. Are you even still reading this? As a web content writer, I’ve  … Read more

Having spent the past six years at a traditional music PR firm, I recently made the leap into the digital realm, joining the team at Wheelhouse Search. From the get-go there was lots of talk of link building, link bait, domain authority, paid content, and all sorts of other weirdness I had never before encountered.  … Read more

#digital PR #PR #public relations

Marketing, SEO, Social

When I returned from vacation a few weeks ago, I was greeted by an office transformed. Small plastic balls littered the floor, track suits hung on the coat rack, and a large, mysterious table stood near the kitchen. Something had happened. And I knew our lives would never be the same. Looking back, it was  … Read more

The book: Youtility, by Jay Baer The big idea: In the introduction to his newest book, Youtility, Jay Baer states there are “only two ways for companies to break through an environment that is unprecedented in its competitiveness and cacophony. They can be ‘amazing’ or they can be useful.” This statement sets up the premise for  … Read more