Category: PPC


Gypsy’s Dispatches from the SEM Trenches While bid management and negative keywords are the most important day-to-day management tasks for Google Shopping campaigns, the Dimensions tab gives data geeks like myself a number of additional opportunities to maximize performance. Here are a few of my favorites: 1. Identify Outliers in Spend, Impressions, or Conversions The  … Read more

#google shopping

PPC

  ow that you know why data feed quality matters and how to build your first data feed, it’s important to make sure that your conversion tracking is properly configured for your Google Shopping campaigns. Incorrect product URL configuration You may use internal or third party tracking parameters for your Google Shopping campaigns. If this  … Read more

#google merchant center #google shopping #product data feed

PPC

In my last post, Google Shopping 101: Why Data Feed Quality Matters, I discussed the importance of taking the time to build a high-quality and complete data feed. In this post, I’m going to share the process I go through with my clients when they build their first data feeds. Step 1: Identify your business’  … Read more

#data feed #google merchant center #google shopping

PPC

Launching a Google Shopping campaign is a much greater undertaking than launching any other paid search campaign. The most time consuming and complex aspect of Google Shopping campaigns is the build and quality check of the product data feed.

#data quality #google merchant center #google shopping

PPC

With the forced migration away from Product Listing Ads (PLAs) to Google Shopping, many of us on the agency side have been working to upgrade our clients’ campaigns to Shopping over the past couple of months, ahead of the August deadline. As with any Google product “improvement”, we naturally ask ourselves, “Why is Google doing  … Read more

#google shopping

I’ll have to admit that talking to prospective clients about display advertising can be a bit painful at times. Many folks out in the marketplace have been soured by poor ROI campaigns on the Google Display Network (GDN) for many years. One of the strategic differences that sets Wheelhouse Search apart from our competitors is  … Read more

#advertising #pay per click #ppc

It is no secret that PPC Advertising is becoming a more and more important means of targeting and reaching consumers today. In the first half of 2012, Internet Advertising spending increased by over 7.2%, outpacing growth in all other verticals according to Nielsen Global AdView Pulse Q2 2012 report released last week. The real secret  … Read more

#cpa #cpc #paid search #ppc