Category: Search Engine Optimization

Learn about SERP features that can negatively impact your business and strategies to to minimize negative outcomes and attract new users to your brand.

Google recently announced that, as of July 1st, 2023, they no longer will support Universal Analytics (UA). Instead, Google will require all companies to use a new incarnation of GA — Google Analytics 4 (“GA4”). At first glance, this may seem like any other analytics upgrade announcement – it is not. This change includes risk  … Read more

  Here’s a bold claim: As a healthcare marketer, the easiest (and most effective) way to land more patients is through local search engine optimization. The simple truth is that if you want to increase the number of people walking in your door, they have to find you first. And today, more and more people  … Read more

  If you’ve spent any amount of time in the SEO world, you’ve probably heard of something called a “pillar page.” Pillar pages have gained popularity in recent years for myriad reasons — most notably, they’re an easy template for organizing your content, and a great way for smaller brands to win high placements for  … Read more

If there’s one thing we know at Wheelhouse, it’s that the SEO landscape is always changing. That means the tactics, strategies, and best practices that guide our marketing strategies are changing as well, existing in a constant state of flux so they can better suit their environment. As an agency that prides itself on keeping  … Read more

Originally published April 6, 2017. Updated September 16, 2021. Has the phrase “site taxonomy” always kind of scared you? Or do you feel like it’s too big and complex topic to wade into? In reality, with the right approach, making sense of your site’s taxonomy can be a painless and rewarding undertaking. In this blog  … Read more

Alternative Title Tags & Alternative Truth   In 2012 on Google Search Central, Pierre Far, a Webmaster Trends Analyst, wrote a piece titled, Better page titles in search results in which Pierre describes the importance of title tags and describes scenarios where Google might change the title shown in the SERP.  …for some pages, a  … Read more

At Wheelhouse, we’re quite fond of old-school SEO. It’s an art that’s been lost in the daily cacophony of tricks, hot takes and algorithm updates. But at the end of the day, it’s a reliable way to drive real value with pages on the brink of success.

For most marketers, “user testing” is a scary term — it’s something you know you should be doing, but you aren’t. The fact is, every website could benefit from some good, consistent user testing. Whether it’s smoothing out your navigation or gauging public perception of your site and its functions, testing is a great way  … Read more

Maybe this sounds familiar: You’ve combed through the data, thought up a few ideas, and presented them to your digital marketing team. Next comes the implementation — but which tactic should you go with? And how can you be certain it’s the right one? This is where A/B testing can come in handy. With A/B  … Read more