Category: SEO


Healthcare is a fascinating and active space within the search landscape — and for good reason! Google maintains its dominance in search due to its ability to consistently deliver relevant results. As algorithm updates have continuously raised the bar on quality, expertise, proximity, and relevance, healthcare sites — maybe more than any other vertical —  … Read more

What is Voice Search? Voice Search is speech recognition technology that allows users to search on websites, search engines, or apps by speaking to a device – such as a mobile phone, computer, or smart speaker. This post will go over a few different types of voice search and how to optimize for these. Echo  … Read more

Having your business listed online is one thing. Knowing how to make the best use of that listing is another. The era of the Yellow Pages is behind us. These days, having an online listing isn’t just a nice bonus, it’s an expectation. If you’re not on Google Maps, you might as well not exist  … Read more

It’s almost certain that at some point, every online business is going to go through a website migration project. Some common reasons include: Implementing a new content management system (CMS) platform Launching a new domain Moving to a new server Launching new URL structures Moving to a secure version (https) of a site (from http)  … Read more

Topical Depth Optimization: A Proven SEO Tactic for 2019 At Wheelhouse, we’re always evaluating new content creation and optimization tactics to see which ones can truly drive performance and create business value for our clients. One emerging tactic that we’ve seen great results from so far (and we’re very excited to use more in 2019)  … Read more

General Best Practices Optimizing visual content for SEO isn’t much different from optimizing textual content. Search engines are looking for the same fundamental attributes—good, high-quality content that’s made for users, not for search engines. Here are 7 quick tips to optimize images for SEO: Balance image size and image quality Use original, relevant images Name  … Read more

Until now, we’ve not been able to isolate Discover performance in Search Console. But good news! Google Search Console is currently rolling out a “Discover” performance report that gives us clicks, impressions and CTR for content that’s surfaced in the Discover feed.

Google’s encroachment on traditional blue link organic results has been well-documented over the past several years. It’s a reality SEOs are quickly adjusting to, and that’s a good thing because it’s not slowing down. As RankBrain improves at interpreting the granular search intent behind queries, we’ll continue to see shifts in SERPs–some sites will benefit  … Read more

Local SEO strategy doesn’t have to be overwhelming! Figuring out the latest developments in SEO is hard enough for websites, but if you own a brick-and-mortar business or offer a localized service – realtors, therapists, lawyers, doctors, cleaning services, photographers, and many more – mastering the ins and outs of local SEO can be especially  … Read more

Is there an ideal length for posts or articles? How much does readability matter (and which metric is the right one)? Should we focus on listicles and snackable hot takes, or pivot to long-form deep dives? And has the internet killed reading or are web users actually reading more than ever?   Anyone who writes  … Read more