Category: SEO


Originally posted April 23, 2020. Updated July 21, 2020. Many of the challenges facing our clients are challenges with how to keep their businesses afloat, how to reduce their costs and keep their team members employed. Marketing plays a role in that – for some companies more than others. This resource guide contains a collection  … Read more

How a Content Hub Can Help You Increase ROI of Your Content Over the past few years, as Google’s quality standards for websites in a post-Rankbrain SEO landscape have placed greater emphasis on topical authority and depth, we’ve seen many of our clients find success by shifting to a Content Hub-style approach with key landing  … Read more

Originally posted July 12, 2019. Updated May 20, 2020. What is Voice Search? Voice Search is speech recognition technology that allows users to search on websites, search engines, or apps by speaking to a device – such as a mobile phone, computer, or smart speaker. This post will go over a few different types of  … Read more

The seeds of Wheelhouse were sown 24 years ago on the banks of the Bohorok River in Sumatra. It was here that I met a recently retired American couple in their mid-50s. For the previous two months, they had been staying in a picturesque guesthouse overlooking the river—reading, writing, hiking, rafting, and paying frequent visits to the Orangutan sanctuary we’d all come to visit (which was just a short hike away.)

Healthcare is a fascinating and active space within the search landscape — and for good reason! Google maintains its dominance in search due to its ability to consistently deliver relevant results. As algorithm updates have continuously raised the bar on quality, expertise, proximity, and relevance, healthcare sites — maybe more than any other vertical —  … Read more

Having your business listed online is one thing. Knowing how to make the best use of that listing is another. The era of the Yellow Pages is behind us. These days, having an online listing isn’t just a nice bonus, it’s an expectation. If you’re not on Google Maps, you might as well not exist  … Read more

It’s almost certain that at some point, every online business is going to go through a website migration project. Some common reasons include: Implementing a new content management system (CMS) platform Launching a new domain Moving to a new server Launching new URL structures Moving to a secure version (https) of a site (from http)  … Read more

Topical Depth Optimization: A Proven SEO Tactic for 2019 At Wheelhouse, we’re always evaluating new content creation and optimization tactics to see which ones can truly drive performance and create business value for our clients. One emerging tactic that we’ve seen great results from so far (and we’re very excited to use more in 2019)  … Read more

General Best Practices Optimizing visual content for SEO isn’t much different from optimizing textual content. Search engines are looking for the same fundamental attributes—good, high-quality content that’s made for users, not for search engines. Here are 7 quick tips to optimize images for SEO: Balance image size and image quality Use original, relevant images Name  … Read more

Until now, we’ve not been able to isolate Discover performance in Search Console. But good news! Google Search Console is currently rolling out a “Discover” performance report that gives us clicks, impressions and CTR for content that’s surfaced in the Discover feed.