Category: SEO


Local SEO strategy doesn’t have to be overwhelming! Figuring out the latest developments in SEO is hard enough for websites, but if you own a brick-and-mortar business or offer a localized service – realtors, therapists, lawyers, doctors, cleaning services, photographers, and many more – mastering the ins and outs of local SEO can be especially  … Read more

Is there an ideal length for posts or articles? How much does readability matter (and which metric is the right one)? Should we focus on listicles and snackable hot takes, or pivot to long-form deep dives? And has the internet killed reading or are web users actually reading more than ever?   Anyone who writes  … Read more

The Discovery and Direct search type data provided in Location Insights proves an excellent source for identifying the local search queries you’ll need to optimize for to improve engagement with your business on local SERPs. For those unfamiliar with Discovery and Direct search types, here’s how it breaks down. Direct Search Queries Direct searches are  … Read more

#google #local seo

You’ve no doubt heard the tired cliché “content is king,” but on today’s tailor fitted search engine results pages (SERPs), a less often used and more accurate maxim may be that “context is king.” The context of a search query provides insight into a searcher’s intent, which has always directly correlated with the conversion probability  … Read more

Site speed is about dollars. Pause on that — it’s that important. Whether you’re working in paid advertising, digital marketing strategy, SEO, email marketing, or any other channel, this cannot be emphasized enough. It’s clear that improving site speed is one of the most important CRO efforts out there. Knowing this, we jumped (yes, quite literally) at the  … Read more

Taxonomy – a scheme of classification; the classification of something, especially organisms Taxonomy is a powerful way to drive profound and long-lasting performance gains by bringing search strategy to life via website structure. When considering how and where to present websites among search results, search engines heavily weigh website signals that are indicators of authority  … Read more

At Wheelhouse, we’re quite fond of old-school SEO. It’s an art that’s been lost in the daily cacophony of tricks, hot takes and algorithm updates. But at the end of the day, it’s a reliable way to drive real value with pages on the brink of success.

We hear it from our clients often: “We’re thrilled by your strategy, but we’re not sure how to implement it.” The chasm between identifying smart, revenue-driving opportunities and implementing smart, revenue driving opportunities can be quite wide.

A Comeback Story All comebacks are built on a foundation of failure. And boy was it a failure. Paul Weinstein, our standard bearer and office ping pong champion, went down hard in last year’s GeekWire tournament—and in the process destroyed the morale of the entire Wheelhouse team (especially our younger, more impressionable employees). But Paul,  … Read more

The seeds of Wheelhouse were sown 24 years ago on the banks of the Bohorok River in Sumatra. It was here that I met a recently retired American couple in their mid-50s. For the previous two months, they had been staying in a picturesque guesthouse overlooking the river—reading, writing, hiking, rafting, and paying frequent visits to the Orangutan sanctuary we’d all come to visit (which was just a short hike away.)