Category: Search Engine Optimization


Originally published April 6, 2017. Updated September 16, 2021. Has the phrase “site taxonomy” always kind of scared you? Or do you feel like it’s too big and complex topic to wade into? In reality, with the right approach, making sense of your site’s taxonomy can be a painless and rewarding undertaking. In this blog  … Read more

Alternative Title Tags & Alternative Truth   In 2012 on Google Search Central, Pierre Far, a Webmaster Trends Analyst, wrote a piece titled, Better page titles in search results in which Pierre describes the importance of title tags and describes scenarios where Google might change the title shown in the SERP.  …for some pages, a  … Read more

At Wheelhouse, we’re quite fond of old-school SEO. It’s an art that’s been lost in the daily cacophony of tricks, hot takes and algorithm updates. But at the end of the day, it’s a reliable way to drive real value with pages on the brink of success.

For most marketers, “user testing” is a scary term — it’s something you know you should be doing, but you aren’t. The fact is, every website could benefit from some good, consistent user testing. Whether it’s smoothing out your navigation or gauging public perception of your site and its functions, testing is a great way  … Read more

Maybe this sounds familiar: You’ve combed through the data, thought up a few ideas, and presented them to your digital marketing team. Next comes the implementation — but which tactic should you go with? And how can you be certain it’s the right one? This is where A/B testing can come in handy. With A/B  … Read more

One of the biggest changes in SEO over the last several years has been the evolution of Local SEO.  Led by Google’s continual charge to hyper-localize transactional SERPs, this new focus underscores the company’s aim to get more local businesses front and center in the eyes of searchers. Ever since the Google Penguin Update in  … Read more

If you’re at all familiar with the SEO landscape today, then at some point you’ve probably encountered the term “search intent.” As a concept, search intent may seem daunting at first, but the thinking behind it is simple: In order to deliver the most value to searchers and win clicks, first we have to understand  … Read more

Are users spending significant time on your site but are still abandoning their cart? Do you know how many clicks it takes for a user to add a product to their cart? Are you confident that you have provided all the information a user would need to convert on your site? Whether you are in  … Read more

Originally posted April 23, 2020. Updated July 21, 2020. Many of the challenges facing our clients are challenges with how to keep their businesses afloat, how to reduce their costs and keep their team members employed. Marketing plays a role in that – for some companies more than others. This resource guide contains a collection  … Read more

How a Content Hub Can Help You Increase ROI of Your Content Over the past few years, as Google’s quality standards for websites in a post-Rankbrain SEO landscape have placed greater emphasis on topical authority and depth, we’ve seen many of our clients find success by shifting to a Content Hub-style approach with key landing  … Read more