Category: Search Engine Optimization

One of the biggest changes in SEO over the last several years has been the evolution of Local SEO.  Led by Google’s continual charge to hyper-localize transactional SERPs, this new focus underscores the company’s aim to get more local businesses front and center in the eyes of searchers. Ever since the Google Penguin Update in  … Read more

If you’re at all familiar with the SEO landscape today, then at some point you’ve probably encountered the term “search intent.” As a concept, search intent may seem daunting at first, but the thinking behind it is simple: In order to deliver the most value to searchers and win clicks, first we have to understand  … Read more

Are users spending significant time on your site but are still abandoning their cart? Do you know how many clicks it takes for a user to add a product to their cart? Are you confident that you have provided all the information a user would need to convert on your site? Whether you are in  … Read more

Originally posted April 23, 2020. Updated July 21, 2020. Many of the challenges facing our clients are challenges with how to keep their businesses afloat, how to reduce their costs and keep their team members employed. Marketing plays a role in that – for some companies more than others. This resource guide contains a collection  … Read more

How a Content Hub Can Help You Increase ROI of Your Content Over the past few years, as Google’s quality standards for websites in a post-Rankbrain SEO landscape have placed greater emphasis on topical authority and depth, we’ve seen many of our clients find success by shifting to a Content Hub-style approach with key landing  … Read more

Originally posted July 12, 2019. Updated May 20, 2020. What is Voice Search? Voice Search is speech recognition technology that allows users to search on websites, search engines, or apps by speaking to a device – such as a mobile phone, computer, or smart speaker. This post will go over a few different types of  … Read more

The seeds of Wheelhouse were sown 24 years ago on the banks of the Bohorok River in Sumatra. It was here that I met a recently retired American couple in their mid-50s. For the previous two months, they had been staying in a picturesque guesthouse overlooking the river—reading, writing, hiking, rafting, and paying frequent visits to the Orangutan sanctuary we’d all come to visit (which was just a short hike away.)

Healthcare is a fascinating and active space within the search landscape — and for good reason! Google maintains its dominance in search due to its ability to consistently deliver relevant results. As algorithm updates have continuously raised the bar on quality, expertise, proximity, and relevance, healthcare sites — maybe more than any other vertical —  … Read more

Having your business listed online is one thing. Knowing how to make the best use of that listing is another. The era of the Yellow Pages is behind us. These days, having an online listing isn’t just a nice bonus, it’s an expectation. If you’re not on Google Maps, you might as well not exist  … Read more

It’s almost certain that at some point, every online business is going to go through a website migration project. Some common reasons include: Implementing a new content management system (CMS) platform Launching a new domain Moving to a new server Launching new URL structures Moving to a secure version (https) of a site (from http)  … Read more