Category: Strategy


Discover how a simple change in words can help or hurt your bottom line. Here’s your brief Masterclass for UX Writing, Microcopy, and Content Design! Microcopy (UX Copy) is the words and phrases within a user interface (or flow) that are directly related to the actions a user takes. In other words, it’s any piece  … Read more

It’s almost certain that at some point, every online business is going to go through a website migration project. Some common reasons include: Implementing a new content management system (CMS) platform Launching a new domain Moving to a new server Launching new URL structures Moving to a secure version (https) of a site (from http)  … Read more

Are you a marketing team working for a company that caters to consumers? Are you trying to make the case for site speed work but struggling to get traction? Metrics are great, but they sometimes meet the resistance of, “does that case study from Google about a 20% impact to mobile conversions per second delay  … Read more

Until now, we’ve not been able to isolate Discover performance in Search Console. But good news! Google Search Console is currently rolling out a “Discover” performance report that gives us clicks, impressions and CTR for content that’s surfaced in the Discover feed.

Google’s encroachment on traditional blue link organic results has been well-documented over the past several years. It’s a reality SEOs are quickly adjusting to, and that’s a good thing because it’s not slowing down. As RankBrain improves at interpreting the granular search intent behind queries, we’ll continue to see shifts in SERPs–some sites will benefit  … Read more

What Are Featured Snippets? A featured snippet is a box at the top of a Google search engine results page (SERP) where Google displays an excerpt from one of its top 10 results in hopes of giving searchers a quick answer to their question. Featured snippets, known as “Position Zero” to SEOs because they rank  … Read more

If we had to pick the most important metric for paid search, that’d be easy. ROAS, or Return On Ad Spend (this of course is excluding those really advanced folks that are pulling in margin to bidding). And the goal isn’t to necessarily maximize ROAS (though bigger is better), but to target the right ROAS  … Read more

What is your strategy? Whether we realize it or not, strategy is all around us.  Yet few of us can articulate exactly what those strategies are. Or why we chose them – or why they chose us. So what is a strategy? And how do we know we have a strategy, rather than a goal  … Read more

We hear it from our clients often: “We’re thrilled by your strategy, but we’re not sure how to implement it.” The chasm between identifying smart, revenue-driving opportunities and implementing smart, revenue driving opportunities can be quite wide.

A year ago we had a problem. We were adding clients quickly, but having trouble finding the right people to fill several critical open positions to increase our capacity. We were in our third year of 60% annual growth and, although theoretically a “nice problem to have”, our growth was becoming an issue. As we  … Read more