Category: Strategy


At Wheelhouse DMG, we are committed to being good stewards of our clients by looking out for their best interests throughout our engagement and beyond. We see this in action during site redesigns and migrations. This is frequently a high-stress and complex time for our clients as they navigate site designs, integrations, hosting implications and  … Read more

How a Content Hub Can Help You Increase ROI of Your Content Over the past few years, as Google’s quality standards for websites in a post-Rankbrain SEO landscape have placed greater emphasis on topical authority and depth, we’ve seen many of our clients find success by shifting to a Content Hub-style approach with key landing  … Read more

Originally posted July 12, 2019. Updated May 20, 2020. What is Voice Search? Voice Search is speech recognition technology that allows users to search on websites, search engines, or apps by speaking to a device – such as a mobile phone, computer, or smart speaker. This post will go over a few different types of  … Read more

How to Use Your Local Public Library for Marketing Research “Digital Marketing” is an incredibly broad term, referring to dozens of channels, strategies and tactics executed by thousands of people using hundreds of tools and platforms. However, one thing all of us who do digital marketing have in common, whether we’re working for an agency  … Read more

Changing your max CPCs allow you to show your ads more or less frequently. This is important for businesses that fluctuate during the year for example, due to seasonality. During a business’ peak season, your company should be willing to pay more per click in order to get more eyes on your products. Conversely, during  … Read more

What Small and Local Businesses Can Do While Sheltering-in-Place As “shelter-in-place” directives are rolling out across the country (and the world), it’s a difficult time for small and local businesses. Many local business owners rely on foot traffic and local customers. Even if they are classed as “essential” businesses, income uncertainty within local communities and  … Read more

What We Learned from Running a Virtual Workshop during Covid-19 At Wheelhouse, one of the services we often find most helpful to clients is customer journey mapping. Customer journey mapping is a versatile tool, and in our digital marketing context, it is often a crucial first step in developing a strategy because it offers such  … Read more

Healthcare is a fascinating and active space within the search landscape — and for good reason! Google maintains its dominance in search due to its ability to consistently deliver relevant results. As algorithm updates have continuously raised the bar on quality, expertise, proximity, and relevance, healthcare sites — maybe more than any other vertical —  … Read more

Diving into a deep analysis of your competitors has never been easier. Get a head start with Wheelhouse’s 5 recommended web research tools that allow you to see what your competitors are up to. Why Competitive Research is More Important than Ever Modern marketing has become an ever-evolving strategic challenge of competing for audience attention  … Read more

Discover how a simple change in words can help or hurt your bottom line. Here’s your brief Masterclass for UX Writing, Microcopy, and Content Design! Microcopy (UX Copy) is the words and phrases within a user interface (or flow) that are directly related to the actions a user takes. In other words, it’s any piece  … Read more