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Simplicity is Supreme You build analytics dashboards because you want to measure what matters in the user journey and spark meaningful conversations that improve your digital strategy. The key to achieving these outcomes is to simplify your view of the data. The user journey boils down to a few key components: Acquisition channels Entry points  … Read more

It’s been hot here in Seattle, and when we can find a spare hour we love to take advantage of our waterfront office space and communal boat privileges. Here are a few photos from our most recent excursions through the Lake Washington Ship Canal and Lake Union.