COVID-19: Digital Marketing Resources

Originally posted April 23, 2020. Updated July 21, 2020.

Many of the challenges facing our clients are challenges with how to keep their businesses afloat, how to reduce their costs and keep their team members employed. Marketing plays a role in that – for some companies more than others. This resource guide contains a collection of blog posts, guides, and tips for optimizing your marketing channels. Many of these tactics are ones that can be deployed quickly for meaningful near-time performance improvements.

Our instinct as a company and culture is to bend toward helpfulness and generosity. We’re in the very fortunate position to be able to offer that help. This guide is for anyone who is looking for a few answers, a helping hand, or a distraction.

If you have any questions, need some guidance or just want to talk about what’s going on with your business or job role – reach out. We’re here to help, no strings attached.

General Topics:

10 Marketing Tips and Ideas for Small Businesses Sheltering in Place

Shelter-in-place orders have taken a toll on small businesses around the country. We’ve put together 10 tips on how you can manage through the impact.

4 Lessons from a Virtual Workshop During COVID-19

Communicating virtually is a challenge, especially for businesses who’ve never traversed the work-from-home landscape. We’ve put together a guide for how to host a virtual workshop for your team that is the next best thing to being in the room together.

How to Optimize Your LinkedIn Profile for Lead Generation

For some, sales may seem like a strange focus at the moment. That doesn’t mean that you shouldn’t be ready when an opportunity comes knocking. LinkedIn can be a powerful platform for lead generation. Here are our tips for optimizing your company and employee profiles.

A Brief Guide to UX Writing, Microcopy, and Content Design

Does anyone really read your ad copy? What about those meta descriptions you force yourself to write? The answer may surprise you. Microcopy and UX copy can make a difference on your bottom line. Our guide to UX writing, Microcopy, and Content Design is a great start for freshening up your content.

Advertising

Bid adjustments are the backbone of paid search, but understanding how to bid manually in Google can feel pretty complex and foreign to the average business owner. We’ve detailed step-by-step instructions on how you can improve your bidding to save money and get more conversions.

Looking to get your shopping feed on Google fast? Google Smart Shopping campaigns can be an effective way for businesses to manage their commerce advertising on Google. We’ve detailed how to get started with and run a successful Smart Shopping campaign.

Need sales fast? The Countdown feature in Google Ads and Microsoft Ads creates a powerful sense of urgency for consumers and can be a great asset for driving conversions right now.

Looking to pull in more qualified B2B leads and waste less advertising dollars? LinkedIn’s audience targeting is a powerful tool for finding the right B2B leads for you.

Did you know that your ad quality score affects how much you pay for a click? The higher your score, the lower you pay. Here are six ways to improve your quality score right now that will save you big.

Are you concerned about whether your ad spend is really working for you? Here are five questions you can ask to find out.

SEO

You know that article that keeps bringing you traffic year after year? You likely have other articles just like it that are a few optimization steps away from being all stars. Take a few minutes today to optimize your evergreen content for 2020.

If your competitors are on your mind right now, it may be a good time to complete a competitive analysis. There are so many tools that you can use to analyze competitor performance. We’ve highlighted 5 of our favorites that will help you get started today.

Just because your physical locations are temporarily closed, doesn’t mean that Local SEO doesn’t matter. Users are still trying to find information about whether you’re open, if you have online services, curbside pickup and a variety of other topics. We’ve detailed how you can use strategic content to improve your local business listings and help your customers get the right info, right now.

Need something to dive into? Optimizing your content for SEO is no longer about keywords on a page and spammy backlinks. It’s about being the topical authority on a topic. We’ve created a detailed guide to winning top rankings with Topical Depth Optimization to get you started.

Featured snippets are one of the most powerful traffic driving opportunities in SEO today. Learn how you can capture the snippet with this simple and effective strategy.

Analytics

For many of our clients, business has slowed and priorities have shifted. For some, this has created space to tackle their laundry list of marketing tasks. If you’ve been putting off implementing cross-domain tracking and setup for your site, now might be the right time to check it off your list.

Are challenges understanding your mobile traffic causing you to consider switching from Google Analytics to another platform? We’ve detailed the pros and cons to GA for mobile analytics.

Curious about your user’s journey on your site but don’t have the right reporting to measure it? We’ve detailed how to build a dynamic dashboard that will give you valuable insights into your on-site user behavior.