Understanding the Value—and Limitations—of Marketing Attribution Systems Digital marketing continues to expand, both in scale and opportunity. A decade ago, digital marketers were limited in the ways they could connect with customers, but now have a multitude of display opportunities: paid search (text and shopping), marketplaces with Amazon and eBay, video, and myriad social channels.  … Read more

Search Engine Optimization

The world of traditional marketing is one of fixed budgets, set well in advance, and post-campaign reporting. For understandable reasons, these same approach is often applied to digital marketing – set a fixed budget, assess the performance over time, but stick to the budget.  A performance marketer sees the world differently. While we understand the  … Read more