Hi everyone, I’m Laura Rowe. I’m a Director of Digital Advertising for Wheelhouse Digital Marketing Group. I’m here to talk about some projects that you can work on even if your current advertising campaigns are paused. I know several clients that we work with, unfortunately, had to pause their advertising for the time being, … Read more#ads paused #digital ads #paid search #ppc #sem
What is ROAS and How Do You Calculate It? Setting a ROAS target for your search marketing programs is very important to ensure you’re maximizing the effectiveness of your paid search budget. It helps you evaluate which campaigns and keywords are profitable, and which are not. To start, let’s make sure we’re aligned on … Read more#advertising #google ads #paid search #ppc #roas #sem
How to solve your Google Audiences problems 20 out of 25 Paid Search experts mentioned Audiences as an important PPC trend to be aware of in 2018. So why do I hear time and time again from clients that “audiences don’t work” for them? Audience strategy can be complicated, and difficult to measure or execute, … Read more
Everyone is now opted in to the new AdWords UI, but not everyone is excited about it. Remember when Facebook changed its UI in 2010 and people were outraged? Below are two screenshots of Facebook when I joined in 2007 versus when it was redesigned in 2010. Can you imagine going back to either of … Read more#adwords #ppc
Driving yourself crazy looking for new Paid Search Strategies for Holiday? Well, Stop! The most successful clients during holiday are the ones who do the same thing they’ve been doing all year only BIGGER. Spend more money, get more clicks, see more orders & higher revenue, but do it the same way you’ve been doing … Read more#Holiday #ppc
Laura is Director of Digital Advertising in our Virginia office. She is a Richmond, VA native and Seattle wannabe (she’ll settle for visiting a few times a year). Laura loves keeping up with the latest paid search trends, winery tours, and any activities where she can bring her Golden Retriever, Penny.