I’ve never worked at an agency before, but I’ve had a number of jobs dating all the way back to lifeguarding at my neighborhood swimming pool when I was 15. I’ve worked with a variety of people in a variety of industries. In general, I would say my work experiences have been positive, but they  … Read more

For search marketers, your keyword quality score can be one of the most impactful components of your ad campaigns. Combined with bids, your quality score impacts where ads serve on the search engine results page (SERP). A poor quality score could mean you’ll rarely see the top positions or that you’ll have to pay a  … Read more