In a previous post, I explained how to use low-priority shopping campaigns to segment traffic and products by search queries. In this post, I’ll explain how to use high priority shopping campaigns to segment products by performance. This is a powerful tactic and one we use frequently. To give you a sense for the value  … Read more

#google #google shopping #paid search

Align Search Queries with the Right Products and Bids in Google Shopping When setting up Google Shopping campaigns, it is often difficult to decide out how to organize your account to best segment your data and find appropriate bids for your products. Since this is done using different methods than Search, it can sometimes be a  … Read more

#google #google shopping #paid search