Originally posted February 10, 2017. Updated September 23, 2021. If we had to pick the most important metric for paid search, that’d be easy. ROAS, or Return On Ad Spend, is one of the best indicators for how your campaign is performing. And while a bigger ROAS is better, the goal isn’t necessarily to max it  … Read more

ROAS is Return on Ad Spend. It’s the metric that combines cost (Ad Spend) and revenue (Return) into the most common KPI used to measure SEM performance. With a healthy ROAS, budget shouldn’t matter. It’s like the fountain of youth for your PPC campaign and your bottom line.