In Google Analytics, the process of Cross-Domain Tracking refers to the ability to track a contiguous single Session between two or more top-level Domains. This article will discuss the basics of Google Analytics Sessions and how to set up Google Tag Manager for Cross-Domain Tracking. Google Analytics – Client ID and Sessions When tracking a  … Read more


When considering analytics tools for your business, website, and digital marketing efforts, it’s important to understand the benefits and limitations of (and alternatives to) the industry standard, Google Analytics. Let’s dig in! Google Analytics is Free, So Why Should I Pay for an Analytics Tool? One common critique is that Google Analytics focuses mainly on  … Read more

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Google Search Console is an all-in-one tool that helps you view, measure and fix issues related to website user data. It’s a goldmine for businesses looking to improve their search ranking and understand how searchers see your site. However, you must verify that you are the owner of the site to be able to use  … Read more

  Summary: This article offers a step-by-step guide for how healthcare providers can implement HTML5 video tracking using Google Tag Manager. Leveraging Video Content for Visibility in Healthcare  As Google’s algorithm evolves, it has increasingly favored content that reflects Expertise, Experience Authoritativeness, and Trustworthiness (EEAT). For healthcare providers aiming to climb higher on SERPs, producing  … Read more