Are you a marketing team working for a company that caters to consumers? Are you trying to make the case for site speed work but struggling to get traction? Metrics are great, but they sometimes meet the resistance of, “does that case study from Google about a 20% impact to mobile conversions per second delay  … Read more

One simple question to start us off: what percentage of your sales is transacted offline with no correlation to online marketing activities? Odds are, if you are a B2B company or even B2C, there are a portion of sales that may not be recorded in analytics platforms that were built to monitor the efficacy of  … Read more