–Glassdoor review When I started with Wheelhouse earlier this year, I knew I was joining a special organization. And now Inc. Magazine has verified what I know to be true. Today, we’re proud to be named one of the Best Workplaces in 2017 by Inc Magazine. Being one of Inc’s Best Workplaces puts us in elite company. There  … Read more

We recently talked about how to differentiate branded from non-branded terms, particularly for manufacturers. Oftentimes, the follow up question that retailers have: “Should I be bidding on my trademark term in search? And if so, how much?” While every advertiser’s trademark landscape is different, we advise testing to confirm the incremental return for the costs  … Read more

Driving more incremental traffic through search starts with understanding how your prospective customers search for you. There’s nothing more fundamental to understand in your customer’s search intent than what it means to distinguish your branded vs non-branded terms. But for some advertisers, such as manufacturers who distribute through wholesale channels, identifying and valuing your branded  … Read more

80% of consumers are using search engines to discover local information. It’s no secret that Google prefers locally focused listings to more general, broadly targeted listings. That’s because Google wants what their customers want: relevant results.

I couldn’t be more excited to be joining the amazing team at Wheelhouse DMG. After nearly 11 years in the digital space working with the teams at RKG (and then Merkle), I’m thrilled to be a part of such a special and exciting company. Wheelhouse has grown more than 300% over the past 3 years,  … Read more