Content Strategy, Marketing, Search Engine Optimization, Strategy
Healthcare is a fascinating and active space within the search landscape — and for good reason! Google maintains its dominance in search due to its ability to consistently deliver relevant results. As algorithm updates have continuously raised the bar on quality, expertise, proximity, and relevance, healthcare sites — maybe more than any other vertical — … Read more
Google’s encroachment on traditional blue link organic results has been well-documented over the past several years. It’s a reality SEOs are quickly adjusting to, and that’s a good thing because it’s not slowing down. As RankBrain improves at interpreting the granular search intent behind queries, we’ll continue to see shifts in SERPs–some sites will benefit … Read more
A Comeback Story All comebacks are built on a foundation of failure. And boy was it a failure. Paul Weinstein, our standard bearer and office ping pong champion, went down hard in last year’s GeekWire tournament—and in the process destroyed the morale of the entire Wheelhouse team (especially our younger, more impressionable employees). But Paul, … Read more
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