At Wheelhouse, we’re quite fond of old-school SEO. It’s an art that’s been lost in the daily cacophony of tricks, hot takes and algorithm updates. But at the end of the day, it’s a reliable way to drive real value with pages on the brink of success.

If you’re at all familiar with the SEO landscape today, then at some point you’ve probably encountered the term “search intent.” As a concept, search intent may seem daunting at first, but the thinking behind it is simple: In order to deliver the most value to searchers and win clicks, first we have to understand  … Read more

Healthcare is a fascinating and active space within the search landscape — and for good reason! Google maintains its dominance in search due to its ability to consistently deliver relevant results. As algorithm updates have continuously raised the bar on quality, expertise, proximity, and relevance, healthcare sites — maybe more than any other vertical —  … Read more

Until now, we’ve not been able to isolate Discover performance in Search Console. But good news! Google Search Console is currently rolling out a “Discover” performance report that gives us clicks, impressions and CTR for content that’s surfaced in the Discover feed.

Google’s encroachment on traditional blue link organic results has been well-documented over the past several years. It’s a reality SEOs are quickly adjusting to, and that’s a good thing because it’s not slowing down. As RankBrain improves at interpreting the granular search intent behind queries, we’ll continue to see shifts in SERPs–some sites will benefit  … Read more