Review: Facebook Timeline Cover Image for Businesses
Recently, Facebook quietly rolled out new cover image guidelines that allow businesses and marketers more freedom with this prime, visual real estate. In the past, they have had fairly strict rules on what businesses can and cannot do with their Timeline cover image and penalized those who did not follow the rules.
Below, I have outlined a quick review of the new rules and what the changes mean for marketers.
New options for cover images:
- Feature price or purchase information (e.g., 40% off, link to a sale landing page, etc.)
- Prominently display contact information such as website address, email, mailing address, or other information that would usually go in your “About” section
- Reference Facebook features including asking fans to “Like” or “Share” your page
- Include a call-to-action on your image such as “Sign up for our newsletter” or “Enter our giveaway on the website”
What you still cannot do with your cover images:
- Deceive, mislead, or infringe on anyone else’s copyright
- Encourage people to upload your cover image to their personal timelines
- Include images with more than 20% text
The benefits to marketers:
- Track and analyze your cover photo success and calls to action
- Promote more content – if you launch a new product and feature it on the cover image you can include a call-to-action that tells fans where they can go for more information
- More Timeline photo value – almost 50% of the News Feed is now comprised of photos and visual content as they perform best for engagement compared to text, video and links
One last note:
While cover photos are now included in both organic and sponsored stories in the News Feed, admins should be aware that the way their cover photo looks on their page may not be how it will appear in the News Feed, particularly if they include text or arrows, or try to incorporate their profile picture as a unified part of the cover.
How do you plan to take advantage of the new guidelines?